Marketing, B.B.A.

Become a marketing leader • Create marketing plans • Accelerate your career

Learn how to solve problems creatively.

Earn your Bachelor of Business Administration in Marketing and learn to build marketing plans and solve problems creatively. 

JBU's B.B.A. in Marketing program teaches you a strong core of marketing and retailing theory and practice. You'll have the opportunity to learn global perspectives and processes from those who are currently leading change in the field. 

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Solve intriguing problems

With JBU's marketing program, you will learn how to view the world through a lens of service and business, figuring out how to better understand your consumers and showcase ideas.

Learn from anywhere

Because the program is fully online, you can strive towards your degree no matter where you are. In addition, this degree allows you the flexibility to work while you continue your education.

Pursue your career

After earning your degree, land a great job or get a promotion. According to a survey conducted by the JBU Career Development Center for 2018-2019 graduates, 95% of online undergrad students landed within 6 months of graduation.*

4+1 = MBA

Stand out among job applicants and expand your marketability.

Go farther, faster! At JBU, our Accelerated Master's Program lets you finish your undergraduate marketing degree and your master's degree in just five years — saving you money and setting you up for even more success.

What to expect as a marketing major at JBU


Learn from distinguished faculty

Our faculty are dedicated to providing a personalized and informed education, and they will teach you how to think strategically through various business and marketing models.


Study marketing

Organizations need great leaders who understand how businesses operate and how to motivate their teams. Through JBU's online marketing degree program, you'll have the flexibility you need to balance your schedule.


Earn your bachelor's degree

Increase your professional connections by collaborating with your classmates and professors. Complete your coursework on your schedule through JBU's flexible, fully online program.

I chose to further my education through JBU because of their outstanding academic reputation, along with the option to complete my degree online. Working full-time while raising three children presented a challenge for attending traditional classes, so an online program was something that I was seeking when looking at different college options. JBU's classes have been flexible with my schedule, allowing me to receive a full education while balancing my family and work life. 

Shelly Hyatt '20


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The future you starts here.

Equip yourself for a successful career and a life of purpose.