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B.B.A.

Major in Data Analytics

Interpret data and make predictions • Help businesses make decisions • Graduate industry-ready

Help businesses make informed decisions.

The top companies in the world use data to make decisions every day. In JBU’s data analytics program, you’ll learn the skills to research, analyze and present information to impact those decisions. 

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Get technical

At JBU, you acquire the technical skills you need to be an effective analyst. You'll learn business decision modeling, data visualization, and market analysis, among other top skills. 

Develop collaborative skills

Employers look for graduates who not only have technical knowledge but have learned to collaborate with others, communicate effectively and discover innovative solutions for problems.

Land a great job

Graduate Management Admission Council research says that analytics students are the most in-demand of all business graduates, and 70% of employers surveyed plan to hire more analytics graduates over the next year.

JBU prepares you to be an excellent data analyst.

About data analytics

The data analytics program features professors with corporate and industry experience, state-of-the-art data analysis software and simulations, and thought-provoking coursework to challenge each student. 
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JBU’s Data Analytics program prepared me for life after graduation in so many ways. The classwork taught me different skills and ways of thinking, the projects gave me an opportunity to apply my knowledge, and the networking eventually connected me to my current job! Some of the most valuable experiences were projects I worked on for real clients.

Morgen Lundeen '23

Data Analytics

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What to expect as a data analytics student at JBU

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Learn the latest software

You'll learn how to analyze data with R, the software used by companies to make decisions every day.

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Get job offers

Major companies in Northwest Arkansas like Walmart, DaySpring, JB Hunt and Simmons Foods continue to add data analytics positions. JBU graduates are highly-respected and sought after by these companies.

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Pursue your master's degree

Through our 4+1 Accelerated Master's Program, you can graduate with a bachelor's and a master’s in just five years.

Key data analytics courses

Spreadsheet Analytics

Practice in using spreadsheets for various business applications. Emphasis will be placed on creating schedules, producing reports using pivot tables and graphs, and generating and updating macros through basic Visual coding.

Basic Data Analytics

An introductory study of the practical applications of using data and models to understand and explain performance, solve problems, and make decisions. The course will include an introduction to modeling, data mining, vectors, machine learning, web applications, and R.

Data Visualization

An overview and application of using visuals to represent data. Students will learn to identify, access, and prepare data using charts, maps, graphs, diagrams, etc. that effectively communicate information necessary for managerial decision making.

Business Decision Modeling & Predictive Analysis

A study and hands on application using programs such as Excel with Solver and Python with R to create decision-modeling tools that allow businesses to predict outcomes of data analysis, communicate results, and make better decisions.

Meet our data analytics professors

Joe-Walenciak

Joe Walenciak

Distinguished Professor of Business
Linda-Vytlacil

Linda Vytlacil

Professor of Data Analytics
Ryan-Ladner

Ryan Ladner

Vice President for Enrollment Management, Professor of Marketing

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Equip yourself for a successful career and a life of purpose.

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John Brown University

2000 W. University St., Siloam Springs, AR 72761
479-524-9500 jbuinfo@jbu.edu

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John Brown University

2000 W. University St., Siloam Springs, AR 72761

479-524-9500 jbuinfo@jbu.edu

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JBU does not unlawfully discriminate based on race, color, national or ethnic origin, sex, age, disability, marital status, military status, or age in the administration of its educational policies, admissions, financial aid, employment, educational programs, or activities.

John Brown University is a leading private Christian university, training students to honor God and serve others since 1919. Arkansas’ top-ranked university (The Wall Street Journal) and top-ranked regional university (U.S. News), JBU enrolls more than 2,200 students from 37 states and 42 countries in its traditional undergraduate, graduate, online and concurrent education programs. JBU offers more than 50 undergraduate majors, with top programs including nursing, psychology, construction management, graphic design, family and human services, and engineering. Eighteen graduate degrees are available in business, counseling, cybersecurity, and education.

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