Licenciatura Subespecialidad
Estudia Analítica de Datos
Interpreta datos y haz predicciones • Ayuda a empresas a tomar decisiones • Gradúate listo para la industria
John Brown University
2000 W. University St.,
Siloam Springs, AR 72761
479-524-9500
jbuinfo@jbu.edu
What are you looking for?
Las principales empresas del mundo utilizan datos todos los días para tomar decisiones. En el programa de analítica de datos de JBU, aprenderás a investigar, analizar y presentar información que influya directamente en esos procesos.
Aplica ahoraAdquirirás competencias clave como modelado de decisiones empresariales, visualización de datos y análisis de mercados, entre otras habilidades técnicas fundamentales para destacar como analista.
Las empresas valoran personas que no solo tengan conocimientos técnicos, sino que también sepan trabajar en equipo, comunicarse con claridad y proponer soluciones innovadoras.
Según el Graduate Management Admission Council, quienes se gradúan en analítica de datos son los más buscados entre todas las carreras de negocios. De hecho, el 70 % de los empleadores planea contratar más personas en este campo durante el próximo año.
El programa combina profesorado con experiencia en la industria, software de análisis de última generación, simulaciones prácticas y cursos que desafían tu forma de pensar.
El programa de Analítica de Datos de JBU me preparó para la vida después de la universidad en muchos sentidos. Las clases me enseñaron nuevas habilidades y formas de pensar, los proyectos me permitieron aplicar ese conocimiento, y el trabajo en red me conectó con mi empleo actual. Lo que más valoro son los proyectos reales que hicimos para clientes.
Morgen Lundeen '23
Analítica de Datos
Dominarás herramientas como R, uno de los programas más utilizados por empresas para tomar decisiones basadas en datos.
Empresas como Walmart, DaySpring, JB Hunt y Simmons Foods siguen incorporando roles en analítica. Las personas egresadas de JBU son altamente valoradas en la región.
A través del programa acelerado 4+1, puedes obtener una licenciatura y una maestría en solo cinco años.
Práctica en el uso de hojas de cálculo para aplicaciones empresariales. Incluye la creación de cronogramas, generación de informes con tablas dinámicas y gráficos, y automatización mediante macros con codificación básica en Visual.
Curso introductorio sobre el uso de datos y modelos para entender el rendimiento, resolver problemas y tomar decisiones. Incluye modelado, minería de datos, aprendizaje automático, vectores, aplicaciones web y R.
Uso de recursos visuales para representar datos. Aprenderás a identificar, acceder y preparar datos mediante gráficos, mapas, diagramas, etc., para facilitar la toma de decisiones.
Estudio y aplicación de herramientas como Excel con Solver y Python con R para desarrollar modelos de decisión, comunicar resultados y mejorar decisiones empresariales.
Dr. Joe Walenciak holds a Ph.D. in Strategic Management from the University of Arkansas and has been a member of the business faculty at John Brown University since 1982. During that time, he has taught business classes in the undergraduate, online and graduate programs. He has also chaired the undergraduate, graduate and online business programs.
While at JBU, Dr. Walenciak has developed and led mission trips and studies programs in Guatemala, Mexico, Honduras, Jordan, China, Brazil, and several other countries. He has received recognitions as SIFE USA Sam Walton Fellow of the Year, SIFE USA Hall of Fame, CBFA Richard C. Chewing Award, Teacher of the Year, and Outstanding Alumnus. He has also been named Ambassador of the Peace of Guatemala by the Guatemalan Government on two separate occasions.
With interests in community development and business accreditation, Dr. Walenciak has held national leadership roles with the Christian Business Faculty Association and with the Accreditation Council for Business Schools and Programs.
Distinguished Professor of Business
Dr. Linda Vytlacil, former Vice President for Data Science/Global Data & Analytics Platforms for Walmart Labs, is a recognized people leader and commercial manager with extensive experience in building teams and creating analytics capabilities to harness profitably the power of big data analytics. With business development experience and P&L responsibilities in global consulting services, Dr. Vytlacil is a successful and award-winning team leader who is skilled at identifying and developing talent. She brings numerous skills to the classroom including technical credentials in advanced analytics across customer domains such as strategy, loyalty, digital marketing, pricing strategy, retail, product innovation, market research, econometrics, demand forecasting and performance measurement.
Professor of Data Analytics
Dr. Ryan Ladner moved to Northwest Arkansas in 2015 to teach at JBU and lead the undergraduate department in the College of Business. In 2017, he transitioned from the department head for undergraduate studies to the department head for the Graduate Business Programs. He has a B.S.B.A., in Personal Financial Planning from The University of Southern Mississippi, an M.B.A., from Mississippi College, an M.A., in Theological Studies from Liberty University, and a D.B.A., in Marketing from George Fox University.
Before his role at JBU, Dr. Ladner was a District Sales Leader in the Frito-Lay division of PepsiCo North America. After leaving PepsiCo, he served in various roles in higher education including Director of Enrollment and Assistant Professor of Business at Bryan College and Assistant Professor of Marketing at Palm Beach Atlantic University.
Dr. Ladner teaches courses in strategy and marketing at the undergraduate and graduate levels and he conducts research as well as presents in the areas of active learning, college choice theory, team-based learning, and digital marketing. He also earned the online marketing certified associate designation and serves as the Director of Marketing for the Christian Business Faculty Association.
Dr. Ladner enjoys working out, playing sports and competing in intramurals. He is married and has two children – one boy and one girl. He and his family reside in Siloam Springs.
Vice President for Enrollment Management, Professor of Marketing
Prepárate para una carrera exitosa y una vida con propósito.
JBU does not unlawfully discriminate based on race, color, national or ethnic origin, sex, age, disability, marital status, military status, or age in the administration of its educational policies, admissions, financial aid, employment, educational programs, or activities.
John Brown University is a leading private Christian university, training students to honor God and serve others since 1919. Arkansas’ top-ranked university (The Wall Street Journal) and top-ranked regional university (U.S. News), JBU enrolls more than 2,200 students from 37 states and 42 countries in its traditional undergraduate, graduate, online and concurrent education programs. JBU offers more than 50 undergraduate majors, with top programs including nursing, psychology, construction management, graphic design, family and human services, and engineering. Eighteen graduate degrees are available in business, counseling, cybersecurity, and education.