Licenciatura
Estudia Negocios
Elige una especialidad • Impacta a tu comunidad
John Brown University
2000 W. University St.,
Siloam Springs, AR 72761
479-524-9500
jbuinfo@jbu.edu
What are you looking for?
Si no tienes claro en qué área de negocios te gustaría especializarte, la carrera en negocios generales te permite explorar todas las opciones. Después podrás decidir si te quedas en el programa general o eliges una de las 10 carreras específicas que ofrece el Colegio de Negocios Soderquist.
Aplica ahoraEl departamento de negocios en JBU ofrece 10 carreras únicas que puedes combinar con otros programas para desarrollar habilidades valiosas. Muchas personas optan por una doble titulación.
Los proyectos grupales son comunes en el programa de negocios de JBU. Te ayudan a identificar tus fortalezas, mejorar tus áreas de oportunidad y ganar experiencia al trabajar con personas que piensan de forma diferente.
Los conocimientos y procesos que aprendes en clases de negocios pueden aplicarse en tu vida personal, en tu propio emprendimiento o en el mundo corporativo.
Conocerás cómo desarrollar planes de mercadotecnia, preparar estados financieros y llevar a cabo negocios con integridad, servicio e impacto.
A través de clases, organizaciones estudiantiles y docentes con experiencia, tendrás oportunidades de conocer personas innovadoras que buscan transformar el mundo empresarial.
Estudiantes de otras disciplinas pueden complementar su formación al cursar un minor en negocios, lo que fortalece su perfil profesional.
La carrera en contabilidad brinda las herramientas necesarias para ayudar a una organización a comprender su situación financiera y a tomar decisiones estratégicas para alcanzar sus metas.
Las principales empresas del mundo utilizan datos para tomar decisiones. En el programa de análisis de datos de JBU, se aprende a investigar, analizar y presentar información para influir en esas decisiones.
La carrera en economía proporciona una comprensión amplia de cómo se usan los recursos para producir bienes y servicios, y del impacto que esto tiene en la sociedad.
Este programa prepara a las personas para identificar oportunidades, diseñar modelos, crear prototipos y presentar ideas a posibles clientes, todo dentro del dinámico mundo del emprendimiento.
La carrera en finanzas forma personas con pensamiento estratégico y habilidades de comunicación. El plan de estudios incluye gestión financiera, planificación y análisis de portafolios, con preparación para certificaciones profesionales.
Este programa combina marketing, comunicación, diseño gráfico y análisis de datos para crear campañas publicitarias coherentes, efectivas y medibles.
La carrera en negocios internacionales desarrolla habilidades para desempeñarse con éxito en contextos globales y multiculturales, fomentando una visión global.
Este programa enseña cómo equilibrar la eficiencia en la producción con el cuidado por las personas involucradas en los procesos. El enfoque combina teoría y práctica con una visión integral.
El programa de mercadotecnia combina teoría contemporánea con experiencia práctica para diseñar estrategias que respondan a las necesidades del mercado actual.
Doctor en Administración Estratégica por la Universidad de Arkansas, el Dr. Walenciak ha sido parte del profesorado de negocios de JBU desde 1982. Ha impartido clases en los programas de licenciatura, en línea y de posgrado, y ha dirigido los tres niveles académicos. Actualmente es el decano del Colegio de Negocios.
Professor de Negocios
JWalenci@jbu.edu
Panorama general del sistema empresarial y de libre mercado desde una perspectiva cristiana. El curso brinda habilidades fundamentales para estudios posteriores y una carrera exitosa.
Desarrollo de habilidades de comunicación profesional, escritas y orales. Se enfoca en técnicas, estructura y tecnologías modernas de comunicación empresarial.
Principios legales que rigen las transacciones comerciales actuales. Incluye contratos, bienes muebles e inmuebles, agencias, empleo, formación de negocios y el Código Comercial Uniforme. Se hace énfasis en la ética organizacional y el cumplimiento normativo.
Estudio integral del contexto y políticas empresariales, con enfoque en el diseño, evaluación y defensa de estrategias, basado en casos reales de diversas organizaciones.
After teaching at the University of South Dakota for 18 years, Dr. Randall Waldron moved to Northwest Arkansas in 2012 to teach at JBU. He has a B.A. degree with majors in Economics and Political Science from Northwestern University and a Ph.D. in Economics from Vanderbilt University. Prior to attending graduate school, he worked as an analyst for the market research firm, Market Facts, Inc., in Chicago and Los Angeles.
Dr. Waldron’s teaching interests include a variety of fields within Economics and International Business. Specializing in applied microeconomics, he has published papers on game theory, experimental economics, business competition, and economic impact analysis. He brings extensive experience in these fields as well as in managerial economics.
Dr. Waldron is a Fulbright Scholar and has lived and taught in China, first at Beijing Jiaotong University and more recently at Yunnan Province at Honghe University. His work has also taken him to Japan, South Korea, Taiwan, Hong Kong, Vietnam and Thailand, as well as to Europe. With his experience in the Asian culture, he was co-founder of the East Asian Institute at the University of South Dakota.
Professor of Economics and International Business
Dr. Linda Vytlacil, former Vice President for Data Science/Global Data & Analytics Platforms for Walmart Labs, is a recognized people leader and commercial manager with extensive experience in building teams and creating analytics capabilities to harness profitably the power of big data analytics. With business development experience and P&L responsibilities in global consulting services, Dr. Vytlacil is a successful and award-winning team leader who is skilled at identifying and developing talent. She brings numerous skills to the classroom including technical credentials in advanced analytics across customer domains such as strategy, loyalty, digital marketing, pricing strategy, retail, product innovation, market research, econometrics, demand forecasting and performance measurement.
Professor of Data Analytics
Mr. Gerald Reimer teaches both graduate and undergraduate courses in accounting for the College of Business. He has a B.S. in Accounting from JBU, an M.B.A. from Washburn University in Kansas, and is also a licensed Certified Public Accountant in Arkansas.
Prior to teaching, Mr. Reimer spent 13 years in the professional world of accounting with over 11 of those years in public accounting at a national CPA firm in Kansas. His main focus was in leading audits and reviews for construction industry and financial institution clients. Then, Mr. Reimer made both a career and culture change by moving with his wife and two young daughters to Morocco to teach accounting at Al Akhawayn University in Ifrane, a university that follows the American system. He spent 11 years there on the business faculty and also coordinated the MBA program before leaving Morocco and coming full circle back to JBU in 2017, his alma mater. He enjoys bringing real-life experience in accounting and an international perspective into the classroom.
Associate Professor of Accounting
As a JBU alum, Dr. Sam Heinrich returned to JBU in 2014 to accept a position as Associate Professor of Business and Department Head for Online Undergraduate business programs. He now focuses solely on teaching traditional and graduate courses in the areas of Finance, Economics and Marketing. Along with a B.S. from JBU, Dr. Heinrich has an M.B.A. in Finance from the University of Colorado at Colorado Springs and a D.B.A. in Marketing from George Fox University.
Prior to coming to JBU, Dr. Heinrich spent 20 years in management and the financial services industry. He worked in commercial lending, as a banker, during the first half of his industry related career and then transitioned into the role of President for a medium-sized electric utility contracting firm. His industry experiences include leading and supporting small, mid and large business enterprises in private and public forums both as a banker/lender/consultant and in a management role.
In 2001, Dr. Heinrich left industry to pursue his passion for teaching. Initially, he taught in a private Christian high school and then moved into Christian higher education in 2007 where he’s able to bring his real-life experience in the business world into the classroom.
Professor of Finance & Economics
Dr. Brad Gatlin joined the faculty of John Brown University in 2016 as Associate Professor of Management. In 2023, he assumed the role of Dean of the Soderquist College of Business after serving as the Associate Dean and Department Chair for Undergraduate Business.
Prior to his move to Northwest Arkansas, Dr. Gatlin served at Bryan College in Tennessee, where he held positions as Assistant Professor and Associate Dean of Adult and Graduate Studies. He has a B.S. and MBA from Bryan College and a D.B.A. in Management from Anderson University (IN).
Dr. Gatlin teaches courses in the management department including strategic management, production and operations management, and project management. He holds certifications from the Project Management Institute and is a certified Scrum Master.
Dean of the College of Business; Professor of Business
Mrs. Choppala enjoys praise and worship, international travel, reading, and photography. She is married to Devaan Choppala and they have a 7-year old daughter, Anaya Choppala. At JBU, she will teach International Business and serve as the faculty advisor for the Enactus Program.
Mrs. Choppala lived in Qingdao, Shanghai, and Beijing, China for 3 years and has traveled to 11 countries. From hiking through the jungle in Malaysia, to sampling crab with locals in the Philippines, to exploring the ancient ruins of Angkor Wat, she loves cultural learning immersions.
Prior to joining JBU in 2022, Mrs. Choppala spent 10 years in international business management and consulting. Her industry experiences include international relocation, product innovation management, and international divestitures.
Mrs. Choppala holds an International MBA and a BBA in International Economics from the University of Central Arkansas. She is certified as a Global Mobility Specialist through the Employee Relocation Council and Design Thinking Professional through eCornell University.
Assistant Professor of Business
Prepárate para una carrera exitosa y una vida con propósito.
JBU does not unlawfully discriminate based on race, color, national or ethnic origin, sex, age, disability, marital status, military status, or age in the administration of its educational policies, admissions, financial aid, employment, educational programs, or activities.
John Brown University is a leading private Christian university, training students to honor God and serve others since 1919. Arkansas’ top-ranked university (The Wall Street Journal) and top-ranked regional university (U.S. News), JBU enrolls more than 2,200 students from 37 states and 42 countries in its traditional undergraduate, graduate, online and concurrent education programs. JBU offers more than 50 undergraduate majors, with top programs including nursing, psychology, construction management, graphic design, family and human services, and engineering. Eighteen graduate degrees are available in business, counseling, cybersecurity, and education.