General Business, B.S.

An online degree on your schedule.

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100% online

Because this program is fully online, you can strive towards your degree no matter where you are. This degree allows you the flexibility to work while you continue your education.

$325 per credit hour

All JBU Online degrees are $325 per credit hour with NO hidden fees. 

No prior credits needed

You do not need a minimum number of credit hours to enroll. You can can earn a full bachelor's degree completely online! 

Learn how to operate a business.

Earn your Bachelor of Science in General Business and learn a strong overview of the functions of business. This degree program is a strong complement to any profession or job, and you'll earn your degree 100% online.

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4+1 = MBA

Stand out among job applicants and expand your marketability.

Go farther, faster! At JBU, our Accelerated Master's Program lets you finish your undergraduate business degree and your master's degree in just five years — saving you money and setting you up for even more success.

What to expect as an online general business major at JBU

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Learn from distinguished faculty

Our faculty are dedicated to providing a personalized and informed education, and they will teach you how to work with different business models to teach you how to better operate in any corporation, company or business.

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Study business

Organizations need great leaders who understand how businesses operate and how to motivate their teams. Through JBU's online business degree program, you'll have the flexibility you need to balance your schedule.

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Earn your bachelor's degree

Increase your professional connections by collaborating with your classmates and professors. Complete your coursework on your schedule through JBU's flexible, fully online program.

Key courses

Principles of Financial Accounting

A study of accounting vocabulary and skill building in the applications of Generally Accepted Accounting Principles to areas such as the accounting cycle, accounting information systems, financial statement preparation, cash and inventory control, receivables, fixed asset analysis, liabilities and payroll all viewed through the lens of a sole proprietor, partnership, and corporation.


Principles of Managerial Accounting

Study of basic concepts of management accounting, planning and control, management decision making, just-in-time operating, activity-based-costing, and financial statement analysis.


Introduction to Business

This course is an introduction to business and the private enterprise system from the perspective of the Christian world view. The purpose of this course is to provide foundational skills in areas that are critical for further studies in business, leading to a successful career launch.


Business Communication

Development of professional communication skills, both written and oral, in business. Includes mechanics, techniques, and psychological principles of effective business communications with emphasis on contemporary communication technologies.


Business Statistics

A study of statistical theory as it applies in business settings. Topics include probability, distributions, descriptive statistics, estimation, hypothesis testing, regression and correlation, non-parametric methods, ANOVA, and statistical quality control. Meets the Mathematics requirement of the Core Curriculum.


Spreadsheet Analytics

Practice in using spreadsheets for various business applications. Emphasis will be placed on creating schedules, producing reports using pivot tables and graphs, and generating and updating macros through basic Visual coding.


Business Law and Ethics

Basic legal principles that govern modern business transactions. Topics include contracts, real and personal property, agencies, employment, business formation, and Uniform Commercial Code. Emphasis on organizational ethics and compliance.


Principles of Microeconomics

A study of markets and how supply and demand interact to direct the allocation of resources. Topics include market structures, the role of competition, price theory, output determination, and income distribution. Market failure and policy responses to problems such as pollution and poverty are also considered. Meets the Social and Behavioral Sciences requirement of the Core Curriculum.


Principles of Macroeconomics

A study of the determinants of national output and employment levels, the monetary system, and public policy for economic growth and stabilization. Inflation, unemployment, productivity, economic growth, balance of payments, and the public debt are considered from the perspectives of various schools of thought. Meets the Social and Behavioral Sciences requirement of the Core Curriculum.


Principles of Finance

This course presents the basic concepts and tools of contemporary finance including the role of managerial finance, the financial market environment, financial statements and ratio analysis, cash flow and financial planning, the time value of money, interest rates, bond and stock valuation, and risk and return. Emphasis is placed on practical financial problem solving using financial formulas, a calculator, and Excel.


Global Environment of Business

This course will provide an overview of the relationship between multinational enterprises and the environment in which they compete. Emphasis will be placed on understanding cultural contexts and informal and formal institutions which shape the global environment. Meets the Intercultural Engagement requirement of the Core Curriculum.


Principles of Management

A study of basic principles of leadership and management from historical and contemporary perspectives. Topics include a discussion of the theories, concepts, interrelationships, moral dimensions, character, functions, and skills required to lead and manage in today’s organizations.


Principles of Marketing

A study of the marketing process for identifying a need and selecting target markets; developing a product to satisfy the need; and the distribution, promotion, and pricing of the product.


Being able to finish up my bachelor’s degree at John Brown University opened opportunities that I could not have dreamt of... I can say that without a doubt, I would not have had the skills or confidence needed to establish these two companies and has led me onto my present path of being able to help break down barriers to entry for other entrepreneurs and business owners.

Naomi Cunningham '13

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The future you starts here.

Equip yourself for a successful career and a life of purpose.

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