World Trade Expo Sponsored by JBU SIFE

Siloam Springs, Ark (November 6, 2003) - The John Brown University SIFE team is hosting an all-day World Trade Expo on Nov. 13 at the Northwest Arkansas Mall. Over 100 middle school students from nine schools in northwest Arkansas will participate in the event. Students over the past two months have been developing products in addition to a business plan that included a mission statement, marketing objectives (price, place, promotion and product), management team, organizational structure, and financial statements. In October, the SIFE team hosted a business seminar on campus to teach students the basics about writing a business plan and having a business in the mall. “The World Trade Expo is a culmination of everything we have taught the students, by allowing them to actually produce their project ideas and attempt to sell it at the Northwest Arkansas Mall,” Amber Squires, Sam Walton fellow for SIFE said. The little business men and women will be opening their product booths from 10:00 4:00 p.m. in the mall. Students will be judged on their business plans, booths, and television commercials made to advertise their product if they choose. The judging panel is made up of the JBU SIFE Advisory Board. The top three teams will be awarded trophies for their accomplishment. “Our goal is to provide an environment that will bring the students success as well as opening a window into the business world that many of these students will be entering into in the future,” Squires said. Local schools participating in the World Trade Expo are: Shiloh, Pea Ridge, Beebe, Pangburn, Gentry, Siloam Springs, Helen Tyson, J.O. Kelly and West Fork. John Brown University is a private university with an enrollment of more than 1,800 students from 42 states and 45 countries. JBU is a member of Arkansas’ Independent Colleges and Universities and the Council for Christian Colleges and Universities.

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