Major Minor
Major in Marketing
Become a marketer • Learn strategies • Impact the lives of consumers
John Brown University
2000 W. University St.,
Siloam Springs, AR 72761
479-524-9500
jbuinfo@jbu.edu
What are you looking for?
In the marketing major, you'll have multiple client projects in your portfolio by the time you graduate. That real-world experience combined with practice and your study of contemporary marketing and retailing theory will equip you to create value in the field. Marketing is where creativity meets critical thinking.
Start your applicationGain incredible insight into the consumer packaged goods industry and explore marketing's best practices through summer internships at one of several Fortune 500 companies located right in JBU's backyard.
At JBU, you'll have the opportunity to earn marketing certifications from organizations like Google, HubSpot and Facebook as part of your coursework.
Employers look for graduates who not only have technical knowledge but have learned to collaborate with others, communicate effectively and discover innovative solutions for problems.
Marketing is about creating value. You must find what the customer's needs are and how to fulfill them.
Develop your creative and analytical skills through a unique blend of communications, marketing, graphic design and data analytics courses. This combination of skills is in high demand in the agency world.
By the time you leave JBU, you will have a portfolio of projects that include a customer journey map, buyer persona and an integrated campaign plan, all supported by strong insights drawn from databases, focus groups and survey research.
Through our 4+1 program, you can graduate with a bachelor's and a master’s in just five years.
The marketing program's holistic approach, blending theoretical knowledge with hands-on experience, has equipped me with practical skills crucial for today's dynamic business landscape. I feel well-prepared and confident approaching graduation, knowing that these past four years have positioned me for success in the professional marketing world.
Khaoula Faiz '24
Marketing
This course will explore current strategies and techniques in digital marketing and new media. Topics include an overview of internet marketing with a direct focus on social media marketing, website optimization and analytics, content marketing, email marketing, e-commerce strategies, mobile marketing, search engine optimization, pay per click, conversion optimization, and other emerging web-based marketing techniques.
Applied study of marketing research using projects supplied by firms. Includes role and methods of marketing research as a means to enhance the marketing strategies and decisions of the modern business organization. Theory and application of such topics as problem identification, research design, survey development, data analysis, and report presentations are covered. Client interaction is emphasized.
This course examines the foundational aspects of integrated marketing communications (IMC) and its role in the marketing mix. Students will understand the interactive and systematic process of crafting a cohesive message to stakeholders resulting in a clear delivery of organizational value through multiple outlets. The theoretical underpinning of IMC will be examined using four pillars: stakeholders, content, channels, and results. Therefore, emphasis will be placed on strategies that increase collaboration, and engagement, with audiences through both traditional and digital media.
A capstone marketing course designed to integrate the student’s knowledge of marketing through case analysis and practical application of marketing tools.
Dr. Ryan Ladner moved to Northwest Arkansas in 2015 to teach at JBU and lead the undergraduate department in the College of Business. In 2017, he transitioned from the department head for undergraduate studies to the department head for the Graduate Business Programs. He has a B.S.B.A., in Personal Financial Planning from The University of Southern Mississippi, an M.B.A., from Mississippi College, an M.A., in Theological Studies from Liberty University, and a D.B.A., in Marketing from George Fox University.
Before his role at JBU, Dr. Ladner was a District Sales Leader in the Frito-Lay division of PepsiCo North America. After leaving PepsiCo, he served in various roles in higher education including Director of Enrollment and Assistant Professor of Business at Bryan College and Assistant Professor of Marketing at Palm Beach Atlantic University.
Dr. Ladner teaches courses in strategy and marketing at the undergraduate and graduate levels and he conducts research as well as presents in the areas of active learning, college choice theory, team-based learning, and digital marketing. He also earned the online marketing certified associate designation and serves as the Director of Marketing for the Christian Business Faculty Association.
Dr. Ladner enjoys working out, playing sports and competing in intramurals. He is married and has two children – one boy and one girl. He and his family reside in Siloam Springs.
Vice President for Enrollment Management, Professor of Marketing
Equip yourself for a successful career and a life of purpose.
JBU does not unlawfully discriminate based on race, color, national or ethnic origin, sex, age, disability, marital status, military status, or age in the administration of its educational policies, admissions, financial aid, employment, educational programs, or activities.
John Brown University is a leading private Christian university, training students to honor God and serve others since 1919. Arkansas’ top-ranked university (The Wall Street Journal) and top-ranked regional university (U.S. News), JBU enrolls more than 2,200 students from 37 states and 42 countries in its traditional undergraduate, graduate, online and concurrent education programs. JBU offers more than 50 undergraduate majors, with top programs including nursing, psychology, construction management, graphic design, family and human services, and engineering. Eighteen graduate degrees are available in business, counseling, cybersecurity, and education.