What is marketing?

If you think marketers sit around making TV advertisements that stretch the truth in order to attempt to steal every last penny from consumers, you have a misconstrued idea of what it means to be a marketer. While it is true that false advertising is rampant, and companies are always looking for a new way to promote a message, we would like to challenge your perception of what marketing really is.

Marketing: where creativity meets critical thinking.  Marketing is like a premium cup of freshly roasted coffee - it’s the perfect blend of both fresh and classic flavors. Marketers need to understand where the world is headed and where it has been, in order to clearly communicate messages to a selected audience. Marketers don’t just serve as creative geniuses, they are also strategizers, number crunchers, critical thinkers and data analysts who strategically work to reach the most difficult of consumers. Marketers are essential to the success of an organization; without them the company couldn’t sell their products effectively. 

Why Major in Marketing?

It’s marketable. Every organization requires the a team of marketers.  According to the US Bureau of Labor Statistics, a need for marketers is projected to grow 9% from 2014 to 2024, faster than the average for all occupations.       

It’s exciting. Marketers spend their days studying to seek and understand consumers - with this comes the exciting challenge of crafting up brilliant messaging for customers. Marketers tell consumers what they want to hear, without the consumer even realizing it. They are essential for advising the direction and the future of their organization.

It’s multi-faceted. Marketers have a unique job, coupling both creative design with data and analytics. Using both sides of their brain, marketers are well-rounded additions to any team.