Marketing Major

Designing, communicating, and impacting the lives of consumers

Majors > Marketing

Program Details

Program Description

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Hear faculty and students talk about what makes JBU's marketing program great.

Why Study Marketing at JBU?

1

Work to Solve Problems

Work with clients, both large and small, to solve complex business problems and make a direct impact in your community.

2

Get Real Experience

Gain incredible insight into the CPG industry and explore industry best practices through summer internships at one of several Fortune 500 companies located right in JBU's backyard!

3

Showcase Your Skills

Compete in large scale competitions against top schools in the United States for opportunities to showcase your marketing skills and network with potential employees.

4

Gain International Exposure

Travel abroad with JBU for unique exposure to the world’s fastest growing economies.

5

Change Lives

Use marketing efforts to assist in developing projects that improve quality of life for consumers and impact the world in a global way.

6

Need More Reasons?

If you need even more reasons to major in marketing at JBU, visit our Marketing Program Details page.

Meeting the Marketing Faculty

Ryan Ladner

Dean, College of Business
Associate Professor of Marketing

Dr. Ryan Ladner moved to Northwest Arkansas in 2015 to teach at JBU and lead the undergraduate department in the College of Business. In 2017, he transitioned from the department head for undergraduate studies to the department head for the Graduate Business Programs. He has a B.S.B.A., in Personal Financial Planning from The University of Southern Mississippi, an M.B.A., from Mississippi College, an M.A., in Theological Studies from Liberty University, and a D.B.A., in Marketing from George Fox University.

Before his role at JBU, Dr. Ladner was a District Sales Leader in the Frito-Lay division of PepsiCo North America. After leaving PepsiCo, he served in various roles in higher education including Director of Enrollment and Assistant Professor of Business at Bryan College and Assistant Professor of Marketing at Palm Beach Atlantic University.

Dr. Ladner teaches courses in strategy and marketing at the undergraduate and graduate levels and he conducts research as well as presents in the areas of active learning, college choice theory, team-based learning, and digital marketing. He also earned the online marketing certified associate designation and serves as the Director of Marketing for the Christian Business Faculty Association.

Dr. Ladner enjoys working out, playing sports and competing in intramurals. He is married and has two children – one boy and one girl. He and his family reside in Siloam Springs.

RLadner@jbu.edu

Eva Fast

Assistant Professor of Entrepreneurship and Marketing

With both her B.S.B.A. and M.B.A. from JBU, Ms. Eva Fast teaches courses in entrepreneurship and innovation, as well as, marketing and management at the undergraduate level. Prior to teaching, she worked in the marketing department at Simmons Foods where she gained valuable experience assisting in marketing research, conducting demand planning and participating in national trade shows.

Ms. Fast has led several student teams to compete annually in the Reynolds Governor’s Cup Business Plan Competition. Those teams have brought home over $100,000 in cash prizes. She likes to see students develop their gifts and surprise themselves in the process. She also values hard work and strives to build confidence in her students through her walk with God.

Ms. Fast is currently working on a D.B.A. in Marketing from George Fox University.

EFast@jbu.edu

Linda Vytlacil

Professor, Data Analytics

Dr. Linda Vytlacil, former Vice President for Data Science/Global Data & Analytics Platforms for Walmart Labs, is a recognized people leader and commercial manager with extensive experience in building teams and creating analytics capabilities to harness profitably the power of big data analytics. With business development experience and P&L responsibilities in global consulting services, Dr. Vytlacil is a successful and award-winning team leader who is skilled at identifying and developing talent. She brings numerous skills to the classroom including technical credentials in advanced analytics across customer domains such as strategy, loyalty, digital marketing, pricing strategy, retail, product innovation, market research, econometrics, demand forecasting and performance measurement.

lvytlacil@jbu.edu

360 View of the Soderquist Business Center

Amanda Abramovitz '12

“The College of Business gave me so many practical skills that I've been able to apply at my current position. I felt very prepared to take the content covered in my course work and utilize it in the work force. I also believe that the information I learned in the classroom was very relevant to current practices and expectations in the business world. Thanks, JBU!”

Lawson Hembree '11

“The skills and real-life experience provided by the JBU College of Business equipped me to adapt to a variety of circumstances encountered in a startup business. Not only does JBU challenge students to excel, they challenge students to excel with integrity. Combine your effort with JBU's educational experience and you have a formula for business success!”

Phil Ruppert '12

“The College of Business provided me with real world experiences through guest speakers, class field trips and professor expertise. These things gave me a well-rounded education and an idea of what to expect in the real world. The connections and opportunities that I had through the College of Business, paired with the knowledge and passion of the professors, was a key combination that led me to where I am today.”