Major in Marketing

Become a marketer • Learn strategies • Impact the lives of consumers

Marketing is a field that impacts all people. JBU provides you with the skills to succeed.

In the marketing major, you will study contemporary marketing and retailing theory and practice.
At JBU, you will have the opportunity to practice those strategies from a global and Christian perspective.
The marketing major gives you the skills in problem-solving and communication that are vital in the field.

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Hear faculty and students talk about what makes JBU's marketing program great.

Marketing at JBU - You'll get to:

Work to Solve Problems

Work with clients, both large and small, to solve complex business problems and make a direct impact in your community.

Get Real Experience

Gain incredible insight into the CPG industry and explore industry best practices through summer internships at one of several Fortune 500 companies located right in JBU's backyard!

Showcase Your Skills

Compete in large scale competitions against top schools in the United States for opportunities to showcase your marketing skills and network with potential employees.

Gain International Exposure

Travel abroad with JBU for unique exposure to the world’s fastest growing economies.


Change Lives

Use marketing efforts to assist in developing projects that improve quality of life for consumers and impact the world in a global way.

Need More Reasons?

If you need even more reasons to major in marketing at JBU, visit our Marketing Program Details page.

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Prepare for a successful career and a life of purpose

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