Major in Marketing
Become a marketer • Learn strategies • Impact the lives of consumers
Marketing is a field that impacts all people. JBU provides you with the skills to succeed.
In the marketing major, you will study contemporary marketing and retailing theory and practice.
At JBU, you will have the opportunity to practice those strategies from a global and Christian perspective.
The marketing major gives you the skills in problem-solving and communication that are vital in the field.
Hear faculty and students talk about what makes JBU's marketing program great.
Marketing at JBU - You'll get to:
Work to Solve Problems
Work with clients, both large and small, to solve complex business problems and make a direct impact in your community.
Get Real Experience
Gain incredible insight into the CPG industry and explore industry best practices through summer internships at one of several Fortune 500 companies located right in JBU's backyard!
Showcase Your Skills
Compete in large scale competitions against top schools in the United States for opportunities to showcase your marketing skills and network with potential employees.
Gain International Exposure
Travel abroad with JBU for unique exposure to the world’s fastest growing economies.
Change Lives
Use marketing efforts to assist in developing projects that improve quality of life for consumers and impact the world in a global way.
Need More Reasons?
If you need even more reasons to major in marketing at JBU, visit our Marketing Program Details page.
Amanda Abramovitz '12
“The College of Business gave me so many practical skills that I've been able to apply at my current position. I felt very prepared to take the content covered in my course work and utilize it in the work force. I also believe that the information I learned in the classroom was very relevant to current practices and expectations in the business world. Thanks, JBU!”
Lawson Hembree '11
“The skills and real-life experience provided by the JBU College of Business equipped me to adapt to a variety of circumstances encountered in a startup business. Not only does JBU challenge students to excel, they challenge students to excel with integrity. Combine your effort with JBU's educational experience and you have a formula for business success!”
Phil Ruppert '12
“The College of Business provided me with real world experiences through guest speakers, class field trips and professor expertise. These things gave me a well-rounded education and an idea of what to expect in the real world. The connections and opportunities that I had through the College of Business, paired with the knowledge and passion of the professors, was a key combination that led me to where I am today.”
360 View of the Soderquist Business Center
Meeting the Marketing Faculty
All JBU business programs are accredited by the Accreditation Council for Business Schools & Programs (ACBSP). ACBSP is an accrediting organization dedicated to improving the quality of business schools and programs around the world, and ultimately to improving the practice of business in every industry around the world. Member institutions adhere to the highest standards and focus on student learning outcomes, providing the kind of education that is relevant to the marketplace.
