Major Minor

B.B.A.

Major in Marketing

Become a marketer • Learn strategies • Impact the lives of consumers

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Learn how to create value.

In the marketing major, you'll have multiple client projects in your portfolio by the time you graduate. That real-world experience combined with practice and your study of contemporary marketing and retailing theory will equip you to create value in the field. Marketing is where creativity meets critical thinking. 

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Gain real experience

Gain incredible insight into the consumer packaged goods industry and explore marketing's best practices through summer internships at one of several Fortune 500 companies located right in JBU's backyard.

Get certified

At JBU, you'll have the opportunity to earn marketing certifications from organizations like Google, HubSpot and Facebook as part of your coursework.

Develop collaborative skills

Employers look for graduates who not only have technical knowledge but have learned to collaborate with others, communicate effectively and discover innovative solutions for problems.

JBU will equip you to become a successful marketer.

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What to expect as a marketing student

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Stretch your skillset

Develop your creative and analytical skills through a unique blend of communications, marketing, graphic design and data analytics courses. This combination of skills is in high demand in the agency world.

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Build your resume

By the time you leave JBU, you will have a portfolio of projects that include a customer journey map, buyer persona and an integrated campaign plan, all supported by strong insights drawn from databases, focus groups and survey research.

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Pursue your master's degree

Through our 4+1 program, you can graduate with a bachelor's and a master’s in just five years.

The marketing program's holistic approach, blending theoretical knowledge with hands-on experience, has equipped me with practical skills crucial for today's dynamic business landscape. I feel well-prepared and confident approaching graduation, knowing that these past four years have positioned me for success in the professional marketing world.

Khaoula Faiz '24

Marketing

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Key marketing courses

Digital Marketing

This course will explore current strategies and techniques in digital marketing and new media. Topics include an overview of internet marketing with a direct focus on social media marketing, website optimization and analytics, content marketing, email marketing, e-commerce strategies, mobile marketing, search engine optimization, pay per click, conversion optimization, and other emerging web-based marketing techniques.

Marketing Research

Applied study of marketing research using projects supplied by firms. Includes role and methods of marketing research as a means to enhance the marketing strategies and decisions of the modern business organization. Theory and application of such topics as problem identification, research design, survey development, data analysis, and report presentations are covered. Client interaction is emphasized.

Integrated Marketing Communications

This course examines the foundational aspects of integrated marketing communications (IMC) and its role in the marketing mix. Students will understand the interactive and systematic process of crafting a cohesive message to stakeholders resulting in a clear delivery of organizational value through multiple outlets. The theoretical underpinning of IMC will be examined using four pillars: stakeholders, content, channels, and results. Therefore, emphasis will be placed on strategies that increase collaboration, and engagement, with audiences through both traditional and digital media.

Marketing Strategies

A capstone marketing course designed to integrate the student’s knowledge of marketing through case analysis and practical application of marketing tools.

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The future you starts here.

Equip yourself for a successful career and a life of purpose.

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