Major in Integrated Marketing Communications

Study marketing and communications • Make decisions with data • Graduate industry-ready

Stories sell. Learn how to tell them.

In the integrated marketing communications major, you'll learn a unique combination of marketing, communications, graphic design and data analytics skills. With these skills, you'll be able to create a cohesive message that resonates with consumers, drive effective ad campaigns and measure effectiveness.

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Land a great job

The IMC program's unique mix of marketing, graphic design, communications and data analytics will prepare you for a broad range of jobs and help you stand out from other applicants.

Get certified

At JBU, you'll have the opportunity to earn marketing certifications from organizations like Google, Hubspot, and Facebook as part of your coursework.

Develop interpersonal skills

Employers look for graduates who not only have technical knowledge but have learned to collaborate with others, communicate effectively and discover innovative solutions for problems.

JBU equips you for the marketing and communications field.

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What to expect as an IMC student at JBU

Sharpen marketing skills

You'll learn how to design a customer-centric multi-channel marketing strategy to define opportunities, solve problems, design solutions, measure performance and analyze data.

Learn graphic design

You'll understand principles of design, learn the powerful tools of the creative suite and work on real-world projects. 

Communicate effectively

Learn to effectively communicate professionally in various contexts using diverse techniques and contemporary media.

Get job offers

Marketing firms are looking for multi-talented students with a wide range of marketing, graphic design and analytical skills. 

Pursue your master's degree

Through our Accelerated Master's Program, you can graduate with a bachelor's and a master’s in just five years.

Change lives

Use marketing and communications efforts to assist in developing projects that improve the quality of life for consumers and impact the world in a global way.

Featured Faculty

Dr. Eva Fast has earned her B.S.B.A. and M.B.A. from JBU and her D.B.A. from George Fox University. She teaches courses in entrepreneurship & innovation as well as marketing & management at the undergraduate level. Prior to teaching, she worked in the marketing department at Simmons Foods where she gained valuable experience assisting in marketing research, conducting demand planning and participating in national trade shows.

Dr. Fast has led several student teams to compete annually in the Reynolds Governor’s Cup Business Plan Competition and win over $400,000 in cash prizes.

Dr. Eva Fast

Assistant Professor of Entrepreneurship and Marketing



The future you starts here.

Equip yourself for a successful career and a life of purpose.