Major
Major in Integrated Marketing Communications
Study marketing and communications • Make decisions with data • Graduate industry-ready
John Brown University
2000 W. University St.,
Siloam Springs, AR 72761
479-524-9500
jbuinfo@jbu.edu
What are you looking for?
In the integrated marketing communications major, you'll learn a unique combination of marketing, communications, graphic design and data analytics skills. With these skills, you'll be able to create a cohesive message that resonates with consumers, drive effective ad campaigns and measure effectiveness.
Start your applicationThe IMC program's unique mix of marketing, graphic design, communications and data analytics will prepare you for a broad range of jobs and help you stand out from other applicants.
At JBU, you'll have the opportunity to earn marketing certifications from organizations like Google, HubSpot, and Facebook as part of your coursework.
Employers look for graduates who not only have technical knowledge but have learned to collaborate with others, communicate effectively and discover innovative solutions for problems.
The IMC degree will sharpen your marketing, graphic design, data analytics and communication skills with challenging projects taught by professors with decades of industry experience.
You'll learn how to design a customer-centric multi-channel marketing strategy to define opportunities, solve problems, design solutions, measure performance and analyze data.
You'll understand principles of design, learn the powerful tools of the creative suite and work on real-world projects.
Learn to effectively and professionally communicate in various contexts using diverse techniques and contemporary media.
Marketing firms are looking for multi-talented students with a wide range of marketing, graphic design and analytical skills.
Through our Accelerated Master's Program, you can graduate with a bachelor's and a master’s in just five years.
Use marketing and communications efforts to assist in developing projects that improve the quality of life for consumers and impact the world in a global way.
Students will learn the basics of how to write in any public relations form. Copy produced will include press releases, memos, a PR crisis plan, newsletter, and a brochure. Students will also discuss what PR moments there are in the news and how they, as PR professionals, would respond.
A study of the marketing process for identifying a need and selecting target markets; developing a product to satisfy the need; and the distribution, promotion, and pricing of the product.
An overview and application of using visuals to represent data. Students will learn to identify, access, and prepare data using charts, maps, graphs, diagrams, etc. that effectively communicate information necessary for managerial decision making.
An introduction to the world of graphic design. Students will explore Elements of Design, Principles of Design, and Typography and how they are utilized within the problem solving world of graphic design. Students will create work which both communicates and is aesthetically pleasing.
Dr. Linda Vytlacil, former Vice President for Data Science/Global Data & Analytics Platforms for Walmart Labs, is a recognized people leader and commercial manager with extensive experience in building teams and creating analytics capabilities to harness profitably the power of big data analytics. With business development experience and P&L responsibilities in global consulting services, Dr. Vytlacil is a successful and award-winning team leader who is skilled at identifying and developing talent. She brings numerous skills to the classroom including technical credentials in advanced analytics across customer domains such as strategy, loyalty, digital marketing, pricing strategy, retail, product innovation, market research, econometrics, demand forecasting and performance measurement.
Professor of Data Analytics
Dr. Ryan Ladner moved to Northwest Arkansas in 2015 to teach at JBU and lead the undergraduate department in the College of Business. In 2017, he transitioned from the department head for undergraduate studies to the department head for the Graduate Business Programs. He has a B.S.B.A., in Personal Financial Planning from The University of Southern Mississippi, an M.B.A., from Mississippi College, an M.A., in Theological Studies from Liberty University, and a D.B.A., in Marketing from George Fox University.
Before his role at JBU, Dr. Ladner was a District Sales Leader in the Frito-Lay division of PepsiCo North America. After leaving PepsiCo, he served in various roles in higher education including Director of Enrollment and Assistant Professor of Business at Bryan College and Assistant Professor of Marketing at Palm Beach Atlantic University.
Dr. Ladner teaches courses in strategy and marketing at the undergraduate and graduate levels and he conducts research as well as presents in the areas of active learning, college choice theory, team-based learning, and digital marketing. He also earned the online marketing certified associate designation and serves as the Director of Marketing for the Christian Business Faculty Association.
Dr. Ladner enjoys working out, playing sports and competing in intramurals. He is married and has two children – one boy and one girl. He and his family reside in Siloam Springs.
Vice President for Enrollment Management, Professor of Marketing
Equip yourself for a successful career and a life of purpose.
JBU does not unlawfully discriminate based on race, color, national or ethnic origin, sex, age, disability, marital status, military status, or age in the administration of its educational policies, admissions, financial aid, employment, educational programs, or activities.
John Brown University is a leading private Christian university, training students to honor God and serve others since 1919. Arkansas’ top-ranked university (The Wall Street Journal) and top-ranked regional university (U.S. News), JBU enrolls more than 2,200 students from 37 states and 42 countries in its traditional undergraduate, graduate, online and concurrent education programs. JBU offers more than 50 undergraduate majors, with top programs including nursing, psychology, construction management, graphic design, family and human services, and engineering. Eighteen graduate degrees are available in business, counseling, cybersecurity, and education.