Major

B.S.

Major in Integrated Marketing Communications

Study marketing and communications • Make decisions with data • Graduate industry-ready

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Stories sell. Learn how to tell them.

In the integrated marketing communications major, you'll learn a unique combination of marketing, communications, graphic design and data analytics skills. With these skills, you'll be able to create a cohesive message that resonates with consumers, drive effective ad campaigns and measure effectiveness.

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Land a great job

The IMC program's unique mix of marketing, graphic design, communications and data analytics will prepare you for a broad range of jobs and help you stand out from other applicants.

Get certified

At JBU, you'll have the opportunity to earn marketing certifications from organizations like Google, HubSpot, and Facebook as part of your coursework.

Develop interpersonal skills

Employers look for graduates who not only have technical knowledge but have learned to collaborate with others, communicate effectively and discover innovative solutions for problems.

JBU equips you for the marketing and communications field.

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What to expect as an IMC student at JBU

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Sharpen marketing skills

You'll learn how to design a customer-centric multi-channel marketing strategy to define opportunities, solve problems, design solutions, measure performance and analyze data.

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Learn graphic design

You'll understand principles of design, learn the powerful tools of the creative suite and work on real-world projects. 

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Communicate effectively

Learn to effectively and professionally communicate in various contexts using diverse techniques and contemporary media.

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Get job offers

Marketing firms are looking for multi-talented students with a wide range of marketing, graphic design and analytical skills. 

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Pursue your master's degree

Through our Accelerated Master's Program, you can graduate with a bachelor's and a master’s in just five years.

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Change lives

Use marketing and communications efforts to assist in developing projects that improve the quality of life for consumers and impact the world in a global way.

Key integrated marketing communications courses

Public Relations Writing and Technology

Students will learn the basics of how to write in any public relations form. Copy produced will include press releases, memos, a PR crisis plan, newsletter, and a brochure. Students will also discuss what PR moments there are in the news and how they, as PR professionals, would respond.

Principles of Marketing

A study of the marketing process for identifying a need and selecting target markets; developing a product to satisfy the need; and the distribution, promotion, and pricing of the product.

Data Visualization

An overview and application of using visuals to represent data. Students will learn to identify, access, and prepare data using charts, maps, graphs, diagrams, etc. that effectively communicate information necessary for managerial decision making.

Introduction to Graphic Design

An introduction to the world of graphic design. Students will explore Elements of Design, Principles of Design, and Typography and how they are utilized within the problem solving world of graphic design. Students will create work which both communicates and is aesthetically pleasing.

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The future you starts here.

Equip yourself for a successful career and a life of purpose.

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