Data Analytics at John Brown University

Major in Data Analytics

Interpret data and make predictions • Help businesses make decisions • Graduate industry-ready

Help businesses make informed decisions.

The top companies in the world use data to make decisions every day. In JBU’s data analytics program, you’ll learn the skills to research, analyze and present information to impact those decisions

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Get technical

At JBU, you acquire the technical skills you need to be an effective analyst. You'll learn business decision modeling, data visualization, and market analysis, among other top skills. 

Develop collaborative skills

Employers look for graduates who not only have technical knowledge but have learned to collaborate with others, communicate effectively and discover innovative solutions for problems.

Land a great job

Graduate Management Admission Council research says that analytics students are the most in-demand of all business graduates, and 70% of employers surveyed plan to hire more analytics graduates over the next year.

The most valuable lesson that I have learned in data analytics is to be inquisitive. Data analytics has so many aspects to it, and the analytics faculty does a great job of giving a well-rounded education on all of those aspects. Since new studies and methods are coming out, there is always more to learn. The best part about this is how the faculty at JBU are always happy to answer questions and advance your learning whether that is in the classroom, during office hours, or over coffee.

Maddie Altman '22

Marketing & Data Analytics


What to expect as a data analytics student at JBU


Learn the latest software

You'll learn how to analyze data with R, the software used by companies to make decisions every day.


Get job offers

Major companies in Northwest Arkansas like Walmart, DaySpring, JB Hunt and Simmons Foods continue to add data analytics positions. JBU graduates are highly-respected and sought after by these companies.


Pursue your master's degree

Through our 4+1 accelerated master's program, you can graduate with a bachelor's and a master’s in just five years.



The future you starts here.

Equip yourself for a successful career and a life of purpose.