JBU Logo

Effective branding requires strict limits on the number of logos used, and matches each logo with specific tasks. John Brown University has a system of branding marks to communicate within a variety of audiences and situations.

It is vital to JBU's branding goals that these marks be used properly and without modifications.

If you have any questions about what is appropriate use of the logo, please contact Julie Gumm, director of marketing communications, at jgumm@jbu.edu.

Primary Logos


The shield and word mark is the primary branding symbol of John Brown University. It is the preferred design for all communications and available in several options. New logos as of August 1, 2017.


Digital Files for Download
What's different?
Brand Book (Usage Rules & Standards)



There are several approved sub branded logos for schools, departments, and offices.


Request a sub-branding logo


 Academic Example



Non-Academic Department Example


Athletic Logos

The Athletic logos are for the exclusive use of the JBU Department of Athletics. These may not be used as the primary logo for the University outside of Athletics.   



Download Microsoft Word letterhead template (Word 2007)