Why get your MBA in marketing analytics at JBU?
JBU’s MBA in marketing analytics integrates the foundations of data and analytics and marketing research throughout the curriculum and ensures you have the foundation in business, analytics, and data that will set you apart.
Enjoy a flexible format
Complete your coursework on your schedule 100% online. The program is 36-51 credit hours long, depending on whether you have undergraduate coursework in a business-related field.
Master data analytics
With a focus on digital marketing analytics, you'll develop and employ analytics models with real-world marketing data.
By seeing a more personal view of consumers, you'll learn how companies can make data driven decisions