MBA Marketing Analytics

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Why get your MBA in marketing analytics at JBU?

JBU’s MBA in marketing analytics integrates the foundations of data and analytics and marketing research throughout the curriculum and ensures you have the foundation in business, analytics, and data that will set you apart.

Enjoy a flexible format

Complete your coursework on your schedule 100% online. The program is 36-51 credit hours long, depending on whether you have undergraduate coursework in a business-related field. 

Master data analytics

With a focus on digital marketing analytics, you'll develop and employ analytics models with real-world marketing data. 

Understand consumers

By seeing a more personal view of consumers, you'll learn how companies can make data driven decisions

Earn your MBA in Marketing Analytics

The Master of Business Administration (MBA) with a concentration in Marketing Analytics combines functional training with training in researching, analyzing, and synthesizing multiple sources of data to uncover meaningful consumer insights. 

Admission Requirements

  • An undergraduate GPA of 2.75 or higher (4.0=A).
  • Undergraduate coursework in finance, accounting, statistics, and economics (only needed to enroll in the 36-credit hour MBA)
  • No entrance exam is required.
  • NOTE: For the MBA in Marketing Analytics, to qualify for the 36-credit hour program, recent undergraduate coursework in finance, accounting, statistics, economics, and data analytics or data science is required.

MBA Requirements

  • 36-51 total credit hours, depending on undergraduate coursework.
    • 24 credit hours of MBA core requirements
    • 12 credit hours for the marketing analytics concentration
  • Students typically graduate within 2 years.

MBA Classes

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What to expect as a marketing analytics graduate student at JBU


Gain expertise in marketing research and data analytics

In the marketing analytics concentration, you will gain expertise from men and women who have extensive academic training and years of real-world experience working for companies like Walmart, Procter & Gamble, Saatchi and Saatchi X, and ServiceMaster. 



Understand quantitative analysis

You'll learn multiple programs for data analysis, such as RStudio and SPSS, which organizations use to make decisions every day. You'll discover actionable information that accurately reflects the "voice of the customer" and helps organizations make data-driven decisions.


Sharpen leadership skills

Not only will you learn marketing and decision-making skills, but you'll be taught various styles of leadership to sharpen your managerial skills. 

Featured Faculty

Dr. Linda Vytlacil - Professor, Data Analytics | Walton Charitable Support Foundation Endowed Chair of Data Analytics

Dr. Linda Vytlacil is the former vice president for data science/global data & analytics platforms for Walmart Labs, is a recognized people leader and commercial manager with extensive experience in building teams and creating analytics capabilities to harness profitably the power of big data analytics.


Next steps

Choosing a graduate program is a big deal, and our staff and faculty are committed to making this process easy for you.


Our admissions team is here to navigate the application process, so you have all the information to be confident in your decision.

Financial aid

You deserve a transparent, helpful financial aid experience. We'll work with you to ensure you're taking advantage of all of your financial aid opportunities.

Start classes

Most JBU graduate classes happen in 8-week blocks (counseling and education have some 16-week classes). Online and face-to-face class options provide flexibility for your busy schedule. Talk to an admissions counselor for more details on classes in your program.