Marketing Analytics Certificate

Complete your coursework on your schedule 100% online. Every class offers a zoom component with the opportunity to interact with your professor and classmates. The program is 6 classes long.

Through interacting with faculty and practitioners who have extensive academic training and years of real-world experience, you'll learn to analyze diverse business situations, examine complex problems and provide ethical, strategic leadership to organizations.

The U.S. Bureau of Labor Statistics has noted that employment for market research analysts, just one subset of data analysts, is projected to grow 22% from 2020 - 2030, much faster than average.

An introduction to the use of open-source programming languages such as R and Python to make sense of data.

The course will use open-source programming language and data visualization tools and techniques to identify trends and patterns in data sets to present those in a visual context.

The application of research methods to make informed decisions about complex marketing problems.

An examination of the creating, collecting, analyzing, measuring, and presenting marketing information and its impact on firm performance.

An in-depth study of use of insights to transform business data related to consumer decision making into useful information to support business decision making.

The application of qualitative research methods to explore complex marketing problems.