Marketing Analytics Certificate

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Earn a Certificate in Marketing Analytics

Learn how to use statistical methods and technologies to help organizations capitalize on the collection of massive amounts of data by analyzing and transforming it to make strategic, data-driven decisions.

Enjoy a flexible format

Complete your coursework on your schedule 100% online. Every class offers a zoom component with the opportunity to interact with your professor and classmates. The program is 6 classes long.

Gain expertise

Through interacting with faculty and practitioners who have extensive academic training and years of real-world experience, you'll learn to analyze diverse business situations, examine complex problems and provide ethical, strategic leadership to organizations.

Enter a growing field

The U.S. Bureau of Labor Statistics has noted that employment for market research analysts, just one subset of data analysts, is projected to grow 22% from 2020 - 2030, much faster than average.

Course Requirements

To earn your certificate in marketing analytics, you must complete 18 credit hours of courses.

Foundations of Data Analytics I

An introduction to the use of open-source programming languages such as R and Python to make sense of data.

Foundations of Data Analytics II

The course will use open-source programming language and data visualization tools and techniques to identify trends and patterns in data sets to present those in a visual context.

Quantitative Marketing Research

The application of research methods to make informed decisions about complex marketing problems.

Marketing Analytics

An examination of the creating, collecting, analyzing, measuring, and presenting marketing information and its impact on firm performance.

Consumer Insights & Decision Making

An in-depth study of use of insights to transform business data related to consumer decision making into useful information to support business decision making.

Qualitative Marketing Research

The application of qualitative research methods to explore complex marketing problems.

Featured Faculty

Dr. Linda Vytlacil - Professor, Data Analytics | Walton Charitable Support Foundation Endowed Chair of Data Analytics

Dr. Linda Vytlacil is the former vice president for data science/global data & analytics platforms for Walmart Labs, is a recognized people leader and commercial manager with extensive experience in building teams and creating analytics capabilities to harness profitably the power of big data analytics.


Next steps

Choosing a graduate program is a big deal, and our staff and faculty are committed to making this process easy for you.


Our admissions team is here to navigate the application process, so you have all the information to be confident in your decision.

Financial aid

You deserve a transparent, helpful financial aid experience. We'll work with you to ensure you're taking advantage of all of your financial aid opportunities.

Start classes

Certificate in marketing analytics graduate classes happen in 8-week blocks. Talk to an admissions counselor for more details on classes in your program.