Design Thinking & Innovation

MBA Concentration or Master of Science

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Why you should earn your MBA in Design Thinking & Innovation at JBU


Design thinking is the study of customer needs and how to eliminate inefficiencies. In a time where understanding and adapting to the end user's needs is vital to remaining relevant, companies are searching for innovative, strategic thinkers with a background in design thinking. They need solutions to complex problems, and a master's degree in design thinking and innovation from JBU will equip you to meet that need. 

Schedule a call with an admissions counselor or call us directly at 800-528-4723

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Who is the MBA in Design Thinking & Innovation for?

The MBA in DTI is for people who want to learn creative problem-solving and how to manage teams of diverse people. In this program, you will learn about various leadership styles and will be encouraged to lean into the one that works best for you. You will be given tools and methods on how to identify and solve problems quickly with creative solutions. 

Enroll in Classes

Schedule a call with an admissions counselor to learn more about the Design Thinking & Innovation MBA program.

Next, start your application and get accepted.


Study Design Thinking & Innovation

In this program, you'll learn design thinking techniques, gain experience using them, and develop real projects using the design thinking methodologies. You learn to implement new and creative solutions to positively impact the world around you. 


According to a survey conducted by the JBU Career Development Center for 2018-2019 graduates, 91% of graduate students landed within 6 months of graduation.*

*landed: employed, grad school, volunteer, or military

Program length 

MBA program: 36-45 credit hours long, depending on whether a student has undergraduate coursework in a business-related field and is typically two years.

MS Program: 30 credit-hour programs and can be completed in less than two years.

Program Format

Both the MBA and MS in DTI can be completed 100% online or through a combination of online and in-person classes at the John Brown University Rogers Center.  

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Benefits of JBU's MBA in Design Thinking & Innovation program


Complete your coursework on your schedule through the flexible, fully online graduate program.

Receive one-on-one support and feedback from professors.

Gain expertise from men and women who have extensive academic training and years of real-world experience at companies like Walmart, Procter & Gamble, Saatchi and Saatchi X, Li & Fung, and ServiceMaster.

Graduate feeling equipped to honor God and serve others by studying design thinking and innovation from a biblical worldview.

All JBU business programs are accredited by the Accreditation Council for Business Schools & Programs (ACBSP). ACBSP is an accrediting organization dedicated to improving the quality of business schools and programs around the world, and ultimately to improving the practice of business in every industry around the world. Member institutions adhere to the highest standards and focus on student learning outcomes, providing the kind of education that is relevant to the marketplace.

MBA vs. MS: What's the difference?

The Master of Business Administration (MBA) in Design Thinking & Innovation is largely quantitative and contains the foundational disciplines of business, while the Master of Science (MS) in Design Thinking & Innovation is a broad degree that focuses more on the people side of this concentration than the different organizational areas. For more details, view the degree requirements for both programs. 

“Design can help to improve our lives in the present. Design thinking can help us chart a path into the future.” 

Tim Brown

President & CEO of IDEO