Design Thinking & Innovation

MBA Concentration or Master of Science

Down Arrow Icon


Become the change agent organizations need.

Design thinking is the study of customer needs and how to eliminate inefficiencies. In a time where understanding and adapting to the end user's needs is vital to remaining relevant, companies are searching for innovative, strategic thinkers with a background in design thinking. They need solutions to complex problems, and a master's degree in design thinking and innovation from JBU will equip you to meet that need. 

Schedule a Call or Request Information

Apply Now 

Enroll in Classes

Schedule a call with an admissions counselor to learn more about the Design Thinking & Innovation MBA program.

Next, start your application and get accepted.


Study Design Thinking & Innovation

In this program, you'll learn design thinking techniques, gain experience using them, and develop real projects using the design thinking methodologies. You learn to implement new and creative solutions to positively impact the world around you. 


According to a survey conducted by the JBU Career Development Center for 2018-2019 graduates, 91% of graduate students landed within 6 months of graduation.*

*landed: employed, grad school, volunteer, or military

Program length 

MBA program: 36-45 credit hours long, depending on whether a student has undergraduate coursework in a business-related field and is typically two years.

MS Program: 30 credit-hour programs and can be completed in less than two years.

Program Format

Both the MBA and MS in DTI can be completed 100% online or through a combination of online and in-person classes at the John Brown University Rogers Center.  

JBU Blocked Text


Benefits of JBU's MBA in Design Thinking & Innovation program


Complete your coursework on your schedule through the flexible, fully online graduate program.

Receive one-on-one support from professors through smaller class sizes.

Gain expertise from men and women who have extensive academic training and years of real-world experience at companies like Walmart, Procter & Gamble, Saatchi and Saatchi X, Li & Fung, and ServiceMaster.

Graduate feeling equipped to honor God and serve others by studying design thinking and innovation from a biblical worldview.

MBA vs. MS: What's the difference?

The Master of Business Administration (MBA) in Design Thinking & Innovation is largely quantitative and contains the foundational disciplines of business, while the Master of Science (MS) in Design Thinking & Innovation is a broad degree that focuses more on the people side of this concentration than the different organizational areas. For more details, view the degree requirements for both programs. 

“Design can help to improve our lives in the present. Design thinking can help us chart a path into the future.” 

Tim Brown

President & CEO of IDEO