Why Study Marketing at JBU?

Experienced faculty. JBU’s marketing  professors have years of real-world experience, marketing some of the largest brands in the world. They know their stuff, and offer real-life examples to help you succeed.

Consulting projects. Northwest Arkansas is home to some of the largest companies in the world. JBU works closely with local corporations, such as Walmart, Clorox, Tyson and a host of other international companies and local start-ups by working on projects for the companies. The benefits are twofold: students are able to directly apply classroom concepts to hands-on projects and companies benefit from the excellent work done by JBU students.

Employment opportunities. Our alumni are successful, just ask them! It is not uncommon for our students to get multiple offers from fortune 100 companies, advertising agencies, and field research groups. Students have a host of options after college and can big the company that best suits their passions and goals.

Christ-centered education. We believe business is more than profits. We believe marketers should uphold ethical standards when communicating messages. We will teach you how to use your skills in a way that’s honoring to God and prepare you for secular attacks on Christian employees, while teaching you how to respond in a way that reflects Christ’s redeeming love.

Change communities. You will have the chance to change communities for the better through the JBU business club ENACTUS (Entrepreneurs in Action). You will create innovative and sustainable solutions to pressing social issues, making a difference in the lives of those who need it most.

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