Marketing Program Details

Is Marketing for Me?

What Is Marketing?

If you think marketers sit around making TV advertisements that stretch the truth in order to attempt to steal every last penny from consumers, you have a misconstrued idea of what it means to be a marketer. While it is true that false advertising is rampant, and companies are always looking for a new way to promote a message, we would like to challenge your perception of what marketing really is.

Marketing: where creativity meets critical thinking.  Marketing is like a premium cup of freshly roasted coffee - it’s the perfect blend of both fresh and classic flavors. Marketers need to understand where the world is headed and where it has been, in order to clearly communicate messages to a selected audience. Marketers don’t just serve as creative geniuses, they are also strategizers, number crunchers, critical thinkers and data analysts who strategically work to reach the most difficult of consumers. Marketers are essential to the success of an organization; without them the company couldn’t sell their products effectively. 

Why Major in Marketing?

It’s marketable. Every organization requires the a team of marketers.  According to the US Bureau of Labor Statistics, a need for marketers is projected to grow 9% from 2014 to 2024, faster than the average for all occupations.       

It’s exciting. Marketers spend their days studying to seek and understand consumers - with this comes the exciting challenge of crafting up brilliant messaging for customers. Marketers tell consumers what they want to hear, without the consumer even realizing it. They are essential for advising the direction and the future of their organization.

It’s multi-faceted. Marketers have a unique job, coupling both creative design with data and analytics. Using both sides of their brain, marketers are well-rounded additions to any team.

Is Marketing for Me?

In order to thrive in the field of marketing, a person must have a passion for communication (both oral and visual) and problem solving. Marketing is a volatile industry, meaning it is constantly changing. As a marketer, you should be ready to study and analyze and ever-changing market.  Here are a few skills and attributes that will benefit you as an marketer:

  • A creative, design-driven mind
  • Strong written and oral communication skills
  • The ability to cast a vision
  • Data and analytics dexterity
  • Solutions driven attitude

Why Study Marketing at JBU?

Experienced faculty. JBU’s marketing  professors have years of real-world experience marketing some of the largest brands in the world. They know their stuff, and offer real-life examples to help you succeed.

Consulting projects. Northwest Arkansas is home to some of the largest companies in the world. JBU works closely with local corporations, such as Walmart, Clorox, Tyson and a host of other international companies and local start-ups by working on projects for the companies. The benefits are twofold: students are able to directly apply classroom concepts to hands-on projects and companies benefit from the excellent work done by JBU students.

Employment opportunities. Our alumni are successful! In fact, it is not uncommon for our students to get multiple offers from fortune 100 companies, advertising agencies, and field research groups. Students have a host of options after college and can big the company that best suits their passions and goals.

Christ-centered education. We believe business is more than profits. We believe marketers should uphold ethical standards when communicating messages. We will teach you how to use your skills in a way that’s honoring to God and prepare you for secular attacks on Christian employees, while teaching you how to respond in a way that reflects Christ’s redeeming love.

Opportunity to change communities. You will have the chance to change communities for the better through the JBU business club ENACTUS (Entrepreneurs in Action). You will create innovative and sustainable solutions to pressing social issues, making a difference in the lives of those who need it most.

Click here for a list of course requirements: Marketing Course Requirements