Is Marketing for Me?

In order to thrive in the field of marketing, a person must have a passion for communication (both oral and visual) and problem solving. Marketing is a volatile industry, meaning it is constantly changing. As a marketer, you should be ready to study and analyze and ever-changing market. Here are a few skills and attributes that will benefit you as an marketer:

  • A creative, design-driven mind
  • Strong written and oral communication skills
  • The ability to cast a vision
  • Data and analytics dexterity
  • Solutions driven attitude

Northwest Arkansas provides an excellent learning laboratory for the study of contemporary marketing and retailing theory and practice. Marketing students have the opportunity to learn global perspectives and processes from those who are currently leading change in the field. Students may choose Marketing as a major or minor field of study.

The baccalaureate program in Marketing requires 124 minimum total semester hours including courses from four categories: (1) the core curriculum, (2) the business core, (3) the marketing core, and (4) a minor field of study or electives sufficient to achieve the required minimum total hours.

Majors outside of business may also choose marketing as a minor.

Click here for a list of course requirements: Marketing Course Requirements





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