Photo: Marketing Courses

Marketing Courses

Marketing Courses

Requirements for the Bachelor of Business Administration (B.B.A.) – Marketing (Effective Fall 2017)

University Core Curriculum – 46 hours

The Mathematics elective is covered by BUS 2193, the Social Science elective is covered by either ECN 2113 or ECN 2123, and the Global Studies elective is covered by INT 4103 in the program requirements.      \

  • Business Core – 42 hours          
  • BUS 1003 Business Foundations           
  • BUS 1123 Business Communications           
  • ATG 2173 Principles of Financial Accounting
  • ATG 2183 Principles of Managerial Accounting           
  • BUS 2193 Business Statistics           
  • ECN 2113 Principles of Microeconomics           
  • ECN 2123 Principles of Macroeconomics           
  • MGT 2173 Principles of Management           
  • MKT 2143 Principles of Marketing           
  • BUS 3113 Spreadsheet Analytics           
  • BUS 3990 Internship           
  • FIN 3003 Principles of Finance          
  •  INT 4103 Global Environment of Business           
  • BUS 4253 Business Law and Ethics

One of the following:                

  • BUS 4993 Strategic Management                
  • BUS 4983 Business Design & Development     

Marketing Core- 18 hours

  •  MKT 3883 Digital Marketing
  •  MKT 4113 Marketing Research
  •  MKT 4123 Integrated Marketing Communication
  •  MKT 4173 Marketing Strategies

 Choose two of the following:

  •  LDR 2993 Enactus – Entrepreneurship in Action
  •  MKT 3133 Retailing
  •  MKT 3163 Consumer Behavior
  •  MKT 4213 Consumer Insights & Analytics
  •  MKT 3793 Special Topics in Marketing

      Minimum total semester hours  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124 

Requirements for minor in Marketing – Non-Business majors only

The student must successfully complete a minimum of 21 hours

Required Courses – 15 credits

  • BUS 2193 Business Statistics
  • MKT 2143 Principles of Marketing
  • MKT 3883 Digital Marketing
  • MKT 4123 Integrated Marketing Communications
  • MKT 4113 Marketing Research

Choose six hours of upper-level electives from MKT.

 

 

 

 

 

 

 

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