Major in Marketing
Become a marketer • Learn strategies • Impact the lives of consumers
John Brown University
2000 W. University St.,
Siloam Springs, AR 72761
479-524-9500
jbuinfo@jbu.edu
What are you looking for?
Become a marketer • Learn strategies • Impact the lives of consumers
In the marketing major, you'll have multiple client projects in your portfolio by the time you graduate. That real-world experience combined with practice and your study of contemporary marketing and retailing theory will equip you to create value in the field. Marketing is where creativity meets critical thinking.
Start your applicationGain incredible insight into the consumer packaged goods industry and explore marketing's best practices through summer internships at one of several Fortune 500 companies located right in JBU's backyard.
At JBU, you'll have the opportunity to earn marketing certifications from organizations like Google, HubSpot and Facebook as part of your coursework.
Employers look for graduates who not only have technical knowledge but have learned to collaborate with others, communicate effectively and discover innovative solutions for problems.
Marketing is about creating value. You must find what the customer's needs are and how to fulfill them.
Develop your creative and analytical skills through a unique blend of communications, marketing, graphic design and data analytics courses. This combination of skills is in high demand in the agency world.
By the time you leave JBU, you will have a portfolio of projects that include a customer journey map, buyer persona and an integrated campaign plan, all supported by strong insights drawn from databases, focus groups and survey research.
Through our 4+1 program, you can graduate with a bachelor's and a master’s in just five years.
Dr. Eva Fast earned both her B.S.B.A. and M.B.A. from JBU. She completed her D.B.A. at George Fox University where she successfully defended her dissertation, “A new model of opportunity recognition: Linking individual agency, entrepreneurial action, the innovation process”. She teaches courses in marketing, entrepreneurship and innovation. Prior to teaching, she worked in the marketing department at Simmons Foods where she gained valuable experience performing market research, conducting demand planning and participating in national trade shows.
Dr. Eva Fast
Assistant Professor of Entrepreneurship and Marketing
Equip yourself for a successful career and a life of purpose.
John Brown University
2000 W. University St., Siloam Springs, AR 72761
479-524-9500 jbuinfo@jbu.edu
JBU does not unlawfully discriminate based on race, color, national or ethnic origin, sex, age, disability, marital status, military status, or age in the administration of its educational policies, admissions, financial aid, employment, educational programs, or activities.
John Brown University is a leading private Christian university, training students to honor God and serve others since 1919. Arkansas’ top-ranked university (The Wall Street Journal) and top-ranked regional university (U.S. News), JBU enrolls more than 2,200 students from 37 states and 42 countries in its traditional undergraduate, graduate, online and concurrent education programs. JBU offers more than 50 undergraduate majors, with top programs including nursing, psychology, construction management, graphic design, family and human services, and engineering. Eighteen graduate degrees are available in business, counseling, cybersecurity, and education.