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John Brown University
2000 W. University St., Siloam Springs, AR 72761479-524-9500
jbuinfo@jbu.edu
Major in Integrated Marketing Communications
Study marketing and communications • Make decisions with data • Graduate industry-ready
Stories sell. Learn how to tell them.
In the integrated marketing communications major, you'll learn a unique combination of marketing, communications, graphic design and data analytics. With these skills, you'll be able to create a cohesive message that resonates with consumers, drive effective ad campaigns and measure effectiveness.
Start your applicationLand a great job
The IMC program's unique mix of marketing, graphic design, communications and data analytics will prepare you for a broad range of jobs and help you stand out from other applicants.
Get certified
At JBU, you'll have the opportunity to earn marketing certifications from organizations like Google, Hubspot, and Facebook as part of your coursework.
Develop interpersonal skills
Employers look for graduates who not only have technical knowledge but have learned to collaborate with others, communicate effectively and discover innovative solutions for problems.
What to expect as an IMC student at JBU
Sharpen marketing skills
You'll learn how to design a customer-centric multi-channel marketing strategy to define opportunities, solve problems, design solutions, measure performance and analyze data.
Learn graphic design
You'll understand principles of design, learn the powerful tools of the creative suite and work on real-world projects.
Communicate effectively
Learn to effectively communicate professionally in various contexts using diverse techniques and contemporary media.
Get job offers
Marketing firms are looking for multi-talented students with a wide range of marketing, graphic design and analytical skills.
Pursue your master's degree
Through our Accelerated Master's Program, you can graduate with a bachelor's and a master’s in just five years.
Change lives
Use marketing and communications efforts to assist in developing projects that improve the quality of life for consumers and impact the world in a global way.
Featured Faculty
Dr. Eva Fast has earned her B.S.B.A. and M.B.A. from JBU and her D.B.A. from George Fox University. She teaches courses in entrepreneurship & innovation as well as marketing & management at the undergraduate level. Prior to teaching, she worked in the marketing department at Simmons Foods where she gained valuable experience assisting in marketing research, conducting demand planning and participating in national trade shows.
Dr. Fast has led several student teams to compete annually in the Reynolds Governor’s Cup Business Plan Competition and win over $100,000 in cash prizes.
Dr. Eva Fast
Assistant Professor of Entrepreneurship and Marketing
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The future you starts here.
Equip yourself for a successful career and a life of purpose.
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Policy Information
John Brown University
2000 W. University St., Siloam Springs, AR 72761
479-524-9500 jbuinfo@jbu.edu
JBU does not unlawfully discriminate based on race, color, national or ethnic origin, sex, age, disability, marital status, military status, or age in the administration of its educational policies, admissions, financial aid, employment, educational programs, or activities.
John Brown University is a leading private Christian university, training students to honor God and serve others since 1919. Arkansas’ top-ranked university (The Wall Street Journal) and top-ranked regional university (U.S. News), JBU enrolls more than 2,200 students from 37 states and 42 countries in its traditional undergraduate, graduate, online and concurrent education programs. JBU offers more than 50 undergraduate majors, with top programs including nursing, psychology, construction management, graphic design, family and human services, and engineering. Eighteen graduate degrees are available in business, counseling, cybersecurity, and education.
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