Integrated Marketing Communications at JBU

Tell compelling stories and build relationships through marketing and communication

In the integrated marketing communications major, you'll learn a unique combination of marketing, communications, graphic design and data analytics. You'll learn how to create a cohesive message that resonates with consumers, drive effective ad campaigns and measure effectiveness. No matter if you end up at a Fortune 100 company or a small non-profit organization, you'll gain the skills you need to succeed.

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What to expect as an Integrated Marketing Communications student

Sharpen Marketing Skills

You'll learn how to design a customer-centric multi-channel marketing strategy to define opportunities, solve problems, design solutions, measure performance and analyze data. 

Learn Effective Communication

Learn to effectively communicate professionally in various contexts using diverse techniques and contemporary media.

Understand Graphic Design Techniques

Expand your knowledge into graphic design techniques as you work on real-world projects. 

Get Real Experience

Gain incredible insight into the marketing and communications industry and explore best practices through summer internships at one of the leading marketing agencies in JBU's backyard!


Change Lives

Use marketing and communications efforts to assist in developing projects that improve the quality of life for consumers and impact the world in a global way.

Showcase Your Talent

Every year, JBU competes in the Effie Collegiate Brand Challenge, an annual marketing competition that gives students the chance to address strategic marketing challenges posed by a real client. 

360 View of the Soderquist Business Center

Prepare for a successful career and a life of purpose

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Is JBU worth it?

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