Integrated Marketing Communications Program Details

Is Integrated Marketing Communications for Me?

What Is Integrated Marketing Communications?

Integrated Marketing Communications describes the interconnectedness of communication methods used by businesses to reach customers.  It includes advertising, public relations, marketing, branding, promotions, personal selling, analytics and more.  It also involves using strategic communication to coordinate internal efforts to present a cohesive and synchronous external message to customers while also providing evidence of marketing analysis and effectiveness.

Why Major in Integrated Marketing Communications?

You can choose from a variety of careers with this degree.  With a degree in Integrated Marketing Communications, you will be prepared to pursue careers in number of fields including, but not limited to, advertising, marketing, consulting, data analytics, research and strategic communication.

You will meet a need.  The name of this degree is Integrated Marketing Communications and the key to the field of study is “integration,” or the ability to create cohesive messages that resonate with customers.  Companies need marketing professionals who are focused on real customer needs, who can create those cohesive messages, and who are skilled in strategic communication.  Through courses in marketing, communication, graphic design, business and data analytics, you will gain both artistic and analytical skill sets that will give you the ability to meet these needs.

It’s marketable.  According to the US Bureau of Labor Statistics, the expected growth rate for jobs in this field is positive.  Jobs in marketing and communication are noted as “bright outlook” jobs.

Is Integrated Marketing Communications for Me?

Do you enjoy working with others, communicating, and helping make decisions?  If so, you would thrive in the field of marketing communications. Here are a few skills and attributes that will benefit you in this field:

  • The ability to research
  • The ability to collect, analyze and present data
  • Strong written and oral communication skills
  • The ability to think critically and solve problems
  • An eye for details
  • Computer literacy

Why Study Integrated Marketing Communications at JBU?

Experienced faculty. JBU’s professors have years of real-world experience in public and private entities. They know their stuff, and they are passionate about helping you succeed.

Christ-centered education. We believe business is more than profits. We will teach you how to use your skills in a way that’s honoring to God and we will share valuable insights on how to look at teammates and bosses in a different manner. Specifically, you will learn authentic ways to add value to people’s lives and how as a Christian you can influence how people spend their time, connect with others, and live their day-to-day lives.