Major in Integrated Marketing Communications
Study marketing and communications • Make decisions with data • Graduate industry-ready
John Brown University
2000 W. University St.,
Siloam Springs, AR 72761
479-524-9500
jbuinfo@jbu.edu
What are you looking for?
Study marketing and communications • Make decisions with data • Graduate industry-ready
In the integrated marketing communications major, you'll learn a unique combination of marketing, communications, graphic design and data analytics skills. With these skills, you'll be able to create a cohesive message that resonates with consumers, drive effective ad campaigns and measure effectiveness.
Start your applicationThe IMC program's unique mix of marketing, graphic design, communications and data analytics will prepare you for a broad range of jobs and help you stand out from other applicants.
At JBU, you'll have the opportunity to earn marketing certifications from organizations like Google, HubSpot, and Facebook as part of your coursework.
Employers look for graduates who not only have technical knowledge but have learned to collaborate with others, communicate effectively and discover innovative solutions for problems.
The IMC degree will sharpen your marketing, graphic design, data analytics and communication skills with challenging projects taught by professors with decades of industry experience.
You'll learn how to design a customer-centric multi-channel marketing strategy to define opportunities, solve problems, design solutions, measure performance and analyze data.
You'll understand principles of design, learn the powerful tools of the creative suite and work on real-world projects.
Learn to effectively and professionally communicate in various contexts using diverse techniques and contemporary media.
Marketing firms are looking for multi-talented students with a wide range of marketing, graphic design and analytical skills.
Through our Accelerated Master's Program, you can graduate with a bachelor's and a master’s in just five years.
Use marketing and communications efforts to assist in developing projects that improve the quality of life for consumers and impact the world in a global way.
Dr. Eva Fast has earned her B.S.B.A. and M.B.A. from JBU and her D.B.A. from George Fox University. She teaches courses in entrepreneurship & innovation as well as marketing & management at the undergraduate level. Prior to teaching, she worked in the marketing department at Simmons Foods where she gained valuable experience assisting in marketing research, conducting demand planning and participating in national trade shows.
Dr. Fast has led several student teams to compete annually in the Reynolds Governor’s Cup Business Plan Competition and win over $400,000 in cash prizes.
Dr. Eva Fast
Assistant Professor of Entrepreneurship and Marketing
Equip yourself for a successful career and a life of purpose.
John Brown University
2000 W. University St., Siloam Springs, AR 72761
479-524-9500 jbuinfo@jbu.edu
JBU does not unlawfully discriminate based on race, color, national or ethnic origin, sex, age, disability, marital status, military status, or age in the administration of its educational policies, admissions, financial aid, employment, educational programs, or activities.
John Brown University is a leading private Christian university, training students to honor God and serve others since 1919. Arkansas’ top-ranked university (The Wall Street Journal) and top-ranked regional university (U.S. News), JBU enrolls more than 2,200 students from 37 states and 42 countries in its traditional undergraduate, graduate, online and concurrent education programs. JBU offers more than 50 undergraduate majors, with top programs including nursing, psychology, construction management, graphic design, family and human services, and engineering. Eighteen graduate degrees are available in business, counseling, cybersecurity, and education.