Entrepreneurship & Innovation at John Brown University

Major in Entrepreneurship and Innovation

Become an entrepreneur • Learn to innovate • Impact the world

Solve customer problems and test your solutions.

In the entrepreneurship and innovation major, you will learn to ideate, build out profitable business models, design and test prototypes of your solution. You will gain hands-on experience researching customer problems, partnering with a board of advisors, and pitching to bankers, investors, and industry experts. You’ll graduate with the skills and grit to create meaningful change in the world, whether in a small startup or a Fortune 500 company.

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Learn by doing

Entrepreneurs and innovators constantly build and test their ideas with prospective customers. JBU’s entrepreneurship program is designed to get students out of the building and into the real world to see how their ideas hold up.

Get design thinking certified

As part of their coursework, students can become design thinking certified through IBM or IDEO, a certification recognized by companies worldwide that equips participants to solve complex problems in uncertain environments.

Go to competitions

JBU entrepreneurship and innovation students consistently place in the top categories at various business plan and business model competitions in and out of the state.

What to expect as an entrepreneurship and innovation student at JBU


Take cutting-edge classes

Five of the six major classes were designed from scratch to fit the new paradigm of entrepreneurship, focusing on methods to experiment and capture feedback before investing (and potentially wasting) money in a rapidly changing world.


Collaborate with others

Entrepreneurs wear many hats, and they must learn to collaborate with engineers, web designers, lawyers and more. Entrepreneurs may be in the trenches one day and in a boardroom the next.


Learn about redemptive entrepreneurship

Through a Christ-centered curriculum, students explore how entrepreneurial pursuits affect culture and promote or harm human flourishing. Students learn how business can be a vehicle for redemption and glorifying God.



The future you starts here.

Equip yourself for a successful career and a life of purpose.