Major in Entrepreneurship and Innovation at JBU

Solve customer problems and test your solutions.

In the entrepreneurship and innovation major, you will learn to ideate, build out profitable business models, design and test prototypes of your solution. You will gain hands-on experience researching customer problems, partnering with a board of advisors, and pitching to bankers, investors, and industry experts. You’ll graduate with the skills and grit to create meaningful change in the world, whether in a small startup or a Fortune 500 company.

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Learn by doing

Entrepreneurs and innovators constantly build and test their ideas with prospective customers. JBU’s entrepreneurship program is designed to get students out of the building and into the real world to see how their ideas hold up.

Get design thinking certified

As part of their coursework, students can become design thinking certified through IBM or IDEO, a certification recognized by companies worldwide that equips participants to solve complex problems in uncertain environments.

Go to competitions

JBU entrepreneurship and innovation students consistently place in the top categories at various business plan and business model competitions in and out of the state.

What to expect as an entrepreneurship and innovation student at JBU

Take cutting-edge classes

Five of the six major classes were designed from scratch to fit the new paradigm of entrepreneurship, focusing on methods to experiment and capture feedback before investing (and potentially wasting) money in a rapidly changing world.

Collaborate with others

Entrepreneurs wear many hats, and they must learn to collaborate with engineers, web designers, lawyers and more. Entrepreneurs may be in the trenches one day and in a boardroom the next.

Learn about redemptive entrepreneurship

Through a Christ-centered curriculum, students explore how entrepreneurial pursuits affect culture and promote or harm human flourishing. Students learn how business can be a vehicle for redemption and glorifying God.

The Togami Center for Innovation

The TCI is designed as a hub for business students working on ideas. Equipped with movable whiteboards, a focus group room and big open surfaces, it provides the space students need to brainstorm, conduct interviews with potential customers and demo their product ideas.

Meet our entrepreneurship and innovation professors

JBU does not unlawfully discriminate based on race, color, national or ethnic origin, sex, age, disability, marital status, military status, or age in the administration of its educational policies, admissions, financial aid, employment, educational programs, or activities.

John Brown University is a leading private Christian university, training students to honor God and serve others since 1919. Arkansas’ top-ranked regional university (U.S. News Best Colleges 2019), JBU enrolls more than 2,100 students from 38 states and 53 countries in its traditional undergraduate, graduate, online and concurrent education programs. JBU offers 41 majors, with top programs including engineering, nursing, family and human services, biology, graphic design and construction management.

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Entrepreneurship & Innovation at John Brown University