The Importance of Studying Communication

Matt Dye ’13 knows all about the need to communicate well both in and out of the classroom.

“My speech and debate class taught me skills that I use in my current job,” Matt said. “People want to hire individuals who can quickly outline what they want to say, articulate well, influence others and think on their feet. If you learn how to speak well, people will listen.”

The Bachelor of Science in Communication prepares students for opportunities in a variety of corporate, non-profit and public communication roles.

The communication major allows students to choose an emphasis in Digital Journalism & Civic Engagement, Public Relations, Media Production or Media Communication. This exposure gives students training in a variety of media outlets such as writing for the student newspaper, broadcasting on the online radio station or producing the yearbook.

Students prepare for careers in both faith-based and secular communication fields by undertaking leadership roles like managing the newspaper, yearbook or Eaglebreak, leading the debate team and producing radio programs.

The communication degree prepares students for work in media industries, businesses, non-profit organizations and ministries requiring excellent written, interpersonal, organizational, oral and media production skills.

What stands out to Matt about JBU’s communication major? “I love how versatile each of the classes are,” he said. “Learning to use different forms of media gives you an advantage.”

Communication Emphases

Students receive their Bachelors of Science degree in Communications with an emphasis in one of these four areas: