Major in Communication

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New major coming in Fall 2021

In Fall 2021, JBU will offer a new major in Integrated Marketing Communication (IMC) within the Soderquist College of Business. IMC is a unique combination of marketing, communications, graphic design and data analytics. This broad range of skills will equip students for a wide variety of positions in today’s evolving marketplace.

Learn more about IMC

Request information

Read the university's full statement on communication program changes

Academic options for students interested in communication

JBU offers a number of majors and minors that will help you prepare for your vocation.

Public Relations

Students interested in public relations should explore JBU's new major in Integrated Marketing Communication (IMC). IMC is a unique combination of marketing, communications, graphic design and data analytics.


Students interested in journalism should consider JBU's forthcoming minor in journalism. Many majors will pair well with the minor. Recommended majors include:

Media and Broadcasting

Students interested in media and broadcasting should explore JBU's major in Digital Cinema.

Communication practicum

The Threefold Advocate

JBU's award-winning student newspaper, The Threefold Advocate, is a digital publication that enables students to work on the entire publishing process including writing, reporting, editing, photography, design and more. 

KLRC and Real FM

KLRC and Real FM, KLRC's online sister station, provide a message of hope without glossing over the dark and difficult stuff in the world. You'll have easy access to the facility and the opportunity for on-air experience. The KLRC station broadcasts with an impressive 100,000 watt signal to multiple states. 

The Nesher Yearbook

The Nesher is JBU's yearbook and has been a part of our university since 1926. Operating under the name Nesher since 1982, the yearbook highlights the academic year through a beautiful display of photography, print and graphic design. 

Sports Broadcasting

Students work closely with JBU Athletics to broadcast and commentate at home games. You can help run the video of the games by capturing key moments of soccer, basketball and volleyball. Additionally, each season brings opportunities to commentate the games.

Golden Eagle Productions

JBU's student media club provides hands-on experience for students interested in production and media.

Contact information 

Amanda Cunningham
Administrative Assistant, Division of Communication & Fine Arts