Sub-Branding Logo Guidelines

As of August 1, 2017

Primary university branding should be used on all external marketing materials as much as possible, but JBU realizes that there are some times when colleges or departments want a sub-branded logo (i.e. shirts, etc.).

Below are the guidelines and examples of sub-branded logos that are available. 

All sub-branded logos must be created by University Communications.

To receive your school, department, or office logo please fill out a University Communications request form

DEPARTMENT STACKED LOGO

EXAMPLE

USAGE & RULES

Department Stacked logos can be used for all academic entities at JBU.

 

The stacked versions is the preferred version and

should be used whenever possible. It must always use

full name of college or department.

 

DEPARTMENT HORIZONTAL LOGO

EXAMPLE

USAGE & RULES

 

Department Horizontal logo can be used

for all academic entities at JBU.

 

The stacked version (above) should be the default

logo where possible.

 

The horizontal version may ONLY be one line deep.

College/department name may need to be shortened

to appropriate length

 

SECONDARY STACKED LOGO

EXAMPLE

USAGE & RULES

Secondary Stacked logo is used for any non-Academic entity.

 

Limit name to one line.

 
  

ALTERNATIVE LOGO 1

EXAMPLE

USAGE & RULES

 

Any entity, academic or non, that desires an additional branding option.

 

Alternate1 logo usage must be JBU plus ONLY one word.
Names may need to be shortened. Acronyms may NOT be used.

 

There must be a color contrast between the two words. Whether color, black or white, the “JBU” stands out with 100% color value, and the additional word should have an approximate 40% value. (Because 40% of white is white, the white version of the second word in the logo uses 40% transparency.)

 
 

ALTERNATIVE LOGO 2

EXAMPLE

USAGE & RULES

 

Any entity, academic or non, that desires an additional branding option.

 

 

Alternate2 logo usage must ALWAYS be two lines, approx. 2-4 words, and as horizontally balanced as possible. Department name may need to modified or shortened.

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