Marketing Coordinator

Posted 10/04/21

Position summary

The Marketing Coordinator supports John Brown University’s efforts to market its Online Undergraduate and Graduate programs. This individual will work in a fast-paced, deadline-driven environment to coordinate creative and effective communications and marketing initiatives to achieve lead generation goals for JBU’s Graduate and Online Undergraduate programs. This position currently reports to the Digital Marketing Specialist and is a member of the University Marketing & Communications team. This position can work at the Rogers Center or the main campus in Siloam Springs with occasional travel to the opposite location.

Role Qualifications 

  • Ability to maintain positive relationships with staff, faculty, students and community
  • Ability to set priorities and accomplish goals with limited supervision
  • Ability to multi-task and adjust to shifting priorities
  • Commitment to the Statement of Faith, mission and objectives of the university
  • Commitment to the representation of diverse voices
  • Desire to be a role model for students by demonstrating an active Christian faith in personal example and in work related responsibilities.

Position Responsibilities 

  • Develop strategic marketing initiatives and activities to generate a sufficient quantity of leads for JBU’s Graduate an Online programs
  • Implement marketing plans that include print and online content
  • Conduct market research to identify marketing opportunities
  • Ensure marketing initiatives for the Graduate and Online programs compliment JBU’s overall marketing strategy
  • Write, implement, track and optimize email marketing campaigns
  • Coordinate the design and placement of advertising in publications, billboards, etc. and other promotional materials
  • Develop and coordinate event sponsorship opportunities
  • Manage appropriate social media channels (such as Facebook, Instagram, Twitter, LinkedIn) for JBU’s Graduate and Online programs
  • Track and report key performance indicators in user-friendly formats
  • Manage the procurement of video and photography for marketing
  • Edit Graduate and Online webpages
  • Pay marketing invoices and track expenses to stay in budget

Essential Skills and Experience 

  • Knowledge of marketing, branding and lead generation
  • Exceptional written communications skills, including the ability to convey messaging in an engaging, persuasive and concise manner
  • Strong organizational skills and attention to detail
  • Ability to create simple graphics for social media, adhering to basic graphic design principles
  • Ability to handle tight deadlines, self-manage projects, solve problems and manage time and priorities effectively

Education

Bachelor’s degree required – marketing or related field.

Physical Demands and Work Environment

Physical demands:  While performing the duties of this job, the employee is occasionally required to walk; stand; sit; use hands; reach with hands and arms; balance; stoop; talk and hear.  The employee must occasionally lift and/or move up to 15 pounds.  Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work environment:  The noise level in the work environment is usually minimal.

The employee is expected to adhere to all University policies.

 

Diversity

JBU desires to increase the diversity of its faculty, staff, and students to honor how all humans are created in the image of God, to reflect better the diversity of the Kingdom of God, to further our Christian commitment to justice, and to increase the quality of our educational experience. JBU is pursuing the goal of teaching and working in a multicultural environment and strongly encourages applications from ethnic minorities and women. For more information, visit our diversity webpage.

About JBU

Information describing the university is available on-line.

Apply

Please complete the application and then submit it along with your resume, cover letter, and 1-2 writing samples through the "Upload Your Documents" page. Writing samples can include articles (published or non-published), blog posts, personal essays or academic papers.  Only complete materials will be reviewed. Applicants selected for an interview will be contacted by the university.‚Äč 

Contact Information:
Office of Human Resources
John Brown University
2000 West University Street
Siloam Springs, AR 72761
Phone: 479.524.7197
e-mail: jobs@jbu.edu

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