Assistant Director of Marketing Communications

Posted 11/14/17

Position Summary

The Assistant Director of Marketing Communications works with the Director of University Communications to provide creative leadership and is responsible for the production management of marketing communication materials produced by the University Communications team. This includes all traditional and digital/online deliverables. The Assistant Director leads a team of content producers (graphic design, video/photography production, editorial) and works closely with the media relations manager and Information Technology Services to ensure the best delivery of marketing communications on all platforms.

Role Qualifications

  • Ability to maintain positive relationships with staff, faculty, students and community
  • Ability to lead teams to complete marketing communication projects
  • Ability to articulate the benefits of a Christian college experience, including a clear and concise position on the issue of integration of faith, learning and living
  • Commitment to the Articles of Faith, mission and objectives of the University
  • Ability to work under pressure in a communication crisis situation
  • Desire to be a role model for students by demonstrating an active Christian faith in personal example and in work related responsibilities
  • Ability to present oneself professionally in speech and appearance to external constituents.

Position Responsibilities

  • Manage the workflow and provide quality control for all major UC communication deliverables
  • Work with the Director of UC to regularly review and developing primary marketing themes and language, delineate brand promise, and develop brand policy
  • Work with the Director of UC to create effective marketing communication campaigns, and develop new creative methods for telling JBU’s story to its various constituencies
  • Work closely with marketing staff in the traditional undergrad and non-traditional programs to support those efforts, provide advice and guidance, and work toward a consistent presentation of JBU’s brand
  • Lead the writing of marketing communication copy, including, but not limited to: JBU’s website, JBU social media platforms, press releases, Brown Bulletin articles, video scripts, etc.
  • Manage the quality control for social media content created by other JBU divisions and departments
  • Drive online marketing campaigns for all JBU departments
  • Responsible for copy editing and writing support for the development team
  • Serve as editor of JBU NOW (on campus television programming)
  • Manage UC work studies to ensure maximum productivity
  • Manage the UC internship program
  • Other duties as assigned

Essential Skills and Experience

  • Three to five years of experience in online or traditional journalism, public relations, marketing or related field
  • Knowledge/experience of the editorial process from story idea to final draft
  • Knowledge/experience in creating and executing marketing plans to meet specific goals
  • Administrative knowledge of the social media platforms
  • Strong writing narrative skills
  • Strong grammar and editing skills
  • Ability to do independent research (including interviews) to gather content
  • Ability to write clean copy, quickly, under pressure and on deadline
  • Ability to prioritize tasks for team members and ensure deadlines are met
  • Ability to coach others and provide professional development for team members involved in content creation

Desired skills and experience:

  • Familiarity with Adobe Creative Suite and the Mac platform
  • Familiarity with Associated Press style

Education

  • Bachelor’s degree in journalism, English, or related fields is required.

Reporting to this position

  • Media Producer(s), Graphic Designer(s), work-study staff, interns, part-time staff, private contractors

Physical Demands and Work Environment

While performing the duties of this job, the employee is regularly required to walk; stand; sit; use hands; reach with hands and arms; balance; stoop; talk or hear.  The employee must occasionally lift and/or move up to 15 pounds.  Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

The noise level in the work environment is usually minimal.

 

The employee is expected to adhere to all University policies.

 

About JBU

Information describing the university is available on-line.

Apply

Please complete the application and then upload it along with your resume and cover letter to the "Upload Your Documents" tab on the left. Only complete materials will be reviewed. Applicants selected for an interview will be contacted by the university.

Contact Information:
Office of Human Resources
John Brown University
2000 West University Street
Siloam Springs, AR 72761
Phone: 479.524.7123
e-mail: jobs@jbu.edu

 

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