Market Research & Consumer Insights

MBA Concentration

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Visualize and utilize data for decision-making in organizations.

If you are looking to work in a dynamic industry identified as increasingly critical for the success of any business, then an MBA in Market Research and Consumer Insights could be the right program for you.

In a time where the availability of information is growing rapidly, businesses need to go beyond just summarizing numbers. They have an urgent need to hire people who can research, analyze, and synthesize multiple sources of data to uncover meaningful consumer insights. In the MRCI concentration, you’ll learn how to discover actionable information that accurately reflects the "voice of the customer" and helps organizations make data-driven decisions.

Program Length

  • Requires 36-45 hours depending on prerequisites.
  • Takes two year to complete.

Course Format
You can earn this degree 100% online or through a combination of online and in-person classes at the John Brown University Rogers Center

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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” 

Peter Drucker


ACBSPJBU is accredited by the Higher Learning Commission (HLC) and the College of Business is further accredited by the Accreditation Council for Business Schools & Programs (ACBSP). ACBSP is an accrediting organization dedicated to improving the quality of business schools and programs around the world, and ultimately to improving the practice of business in every industry around the world. Member institutions adhere to the highest standards and focus on student learning outcomes, providing the kind of education that is relevant to the marketplace.

For more information about ACBSP, call (913)339-9356 or visit their website at

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Benefits of JBU's Marketing Research & Consumer Insights program


Complete your coursework on your schedule through the flexible, fully online graduate program.

Receive one-on-one support from professors through smaller class sizes.

Gain expertise from men and women who have extensive academic training and years of real-world experience working for companies like Walmart, Procter & Gamble, Saatchi and Saatchi X, Li & Fung, and ServiceMaster.

Graduate feeling equipped to honor God and serve others by studying marketing research & consumer insights from a biblical worldview.