Market Research & Consumer Insights

MBA Concentration

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Visualize and utilize data for decision-making in organizations.

In a time where the availability of information is growing rapidly, businesses have an urgent need for quantitative professionals who can create knowledge from data to inform strategic decisions about their customers and consumers. Professional prospects improve for MBA candidates who demonstrate managerial and leadership capabilities, a well-rounded consumer perspective, and data and marketing analytics skills. 

JBU’s MBA in Marketing Research and Consumer Insights integrates analytics throughout the curriculum and ensures you have the foundation in business, analytics, and consumer insights that will set you apart.  

At JBU, you'll have the option to complete your coursework on your schedule through the flexible, fully online graduate program. In this program, you'll receive one-on-one support from professors and will graduate feeling equipped to honor God and serve others. 

Program Length

  • Requires 36-45 hours depending on prerequisites.
  • Takes two year to complete.

Course Format
You can earn this degree 100% online or through a combination of online and in-person classes at the John Brown University Rogers Center

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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” 

Peter Drucker

Accreditation

ACBSPJBU is accredited by the Higher Learning Commission (HLC) and the College of Business is further accredited by the Accreditation Council for Business Schools & Programs (ACBSP). ACBSP is an accrediting organization dedicated to improving the quality of business schools and programs around the world, and ultimately to improving the practice of business in every industry around the world. Member institutions adhere to the highest standards and focus on student learning outcomes, providing the kind of education that is relevant to the marketplace.

For more information about ACBSP, call (913)339-9356 or visit their website at www.acbsp.org.