MBA Marketing Analytics

Complete your coursework on your schedule 100% online. The program is 36-51 credit hours long, depending on whether you have undergraduate coursework in a business-related field. 

With a focus on digital marketing analytics, you'll develop and employ analytics models with real-world marketing data. 

By seeing a more personal view of consumers, you'll learn how companies can make data driven decisions

• An undergraduate GPA of 2.75 or higher (4.0=A).
• Undergraduate coursework in finance, accounting, statistics, and economics (only needed to enroll in the 36-credit hour MBA)
• No entrance exam is required.
• NOTE: For the MBA in Marketing Analytics, to qualify for the 36-credit hour program, recent undergraduate coursework in finance, accounting, statistics, economics, and data analytics or data science is required.

• 36-51 total credit hours, depending on undergraduate coursework.
  • 24 credit hours of MBA core requirements
  • 12 credit hours for the marketing analytics concentration
• Students typically graduate within 2 years.

For more information, click below:

• MBA, Marketing Analytics Concentration (36 hours)
• MBA, Marketing Analytics Concentration (42 hours)
• MBA, Marketing Analytics Concentration (51 hours)

Our admissions team is here to navigate the application process, so you have all the information to be confident in your decision.

• Request information
• Apply online
• Get accepted
• Enroll in classes

You deserve a transparent, helpful financial aid experience. We'll work with you to ensure you're taking advantage of all of your financial aid opportunities.

• Tuition rates
• Scholarships, grants & assistantships
• Loans

Most JBU graduate classes happen in 8-week blocks (counseling and education have some 16-week classes). Online and face-to-face class options provide flexibility for your busy schedule. Talk to an admissions counselor for more details on classes in your program.