MBA in Marketing Analytics

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Why an MBA in Marketing Analytics from JBU?

Businesses have an urgent need for quantitative professionals who create knowledge from data to inform strategic decisions about their customers and consumers. Professional prospects improve for MBA candidates who demonstrate managerial and leadership capabilities, a well-rounded consumer perspective, and data and marketing analytics skills. 

JBU’s MBA in Marketing Analytics integrates foundations of data and analytics and marketing research throughout the curriculum and ensures you have the foundation in business, analytics, and data that will set you apart.  

 

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Is the MBA in Marketing Analytics for me?

The marketing analytics concentration combines analytical thinking, business strategy, deep understanding of data analytics. The field appeals to business professionals who are intellectually curious, facile with data and research, and motivated to understand consumer behavior. Among the fast-growing professional sectors[1], insights leaders serve as the voice of the customer for their organization.  

[1]  https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm#tab-6 

 Through JBU's MBA in Marketing Analytics program, you will:

Enjoy a Flexible Format

Complete your coursework on your schedule 100% online. Every MBA class offers a zoom component with the opportunity to interact with your professor and classmates.

The program is 42-51 credit hours long, depending on whether you have undergraduate coursework in a business-related field. Students typically graduate within two years but can take more or less time if needed.

Gain Expertise in Marketing Research and Data Analytics

In the Marketing Analytics concentration, you will gain expertise from men and women who have extensive academic training and years of real-world experience working for companies like Walmart, Procter & Gamble, Saatchi and Saatchi X, and ServiceMaster. 

Specifically, you’ll learn how to discover actionable information that accurately reflects the "voice of the customer" and helps organizations make data-driven decisions.

Use Your Degree

87% of JBU graduate students landed* within 6 months of graduation, according to a survey conducted by the JBU Career Development Department for 2019-2020 graduates.  

*landed: employed, grad school, volunteer, or military

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” 

Peter Drucker

All JBU business programs are accredited or candidates for accreditation by the Accreditation Council for Business Schools & Programs (ACBSP). ACBSP is an accrediting organization dedicated to improving the quality of business schools and programs around the world, and ultimately to improving the practice of business in every industry around the world. Member institutions adhere to the highest standards and focus on student learning outcomes, providing the kind of education that is relevant to the marketplace.