Market Research & Consumer Insights

MBA Concentration

Visualize and utilize data for decision-making in organizations.

In a time where the availability of information is growing rapidly, businesses need to go beyond just summarizing numbers—they have an urgent need to hire people who can research, analyze, and synthesize multiple sources of data to uncover meaningful insights and actionable information that accurately reflects the "voice of the customer." 

If you are looking to advance your career and work in a dynamic and growing industry that has been identified as increasingly critical for the success of any business, then this could be the right program for you. With a heavy focus on research and an emphasis on data and analytics, this program is designed for students with a desire to visualize and utilize data for decision making in organizations.  In addition to the MBA core, the MRCI hours will be focused in areas such as digital marketing analytics, consumer behavior, and both quantitative and qualitative marketing research.

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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” 

Peter Drucker

The Facts

Program Length

An MBA with a concentration in Market Research & Consumer Insights is 36-45 credit hours, depending on whether a student has undergraduate coursework in a business-related field. Students typically complete the program in approximately two years. 

Course Format

You can earn this degree 100% online or through a combination of online and in-person classes at the John Brown University Rogers Center.