Market Research & Consumer Insights, MBA

MBA Concentration

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Visualize and utilize data for decision-making in organizations.

If you are looking to work in a dynamic industry identified as increasingly critical for the success of any business, then an MBA in Market Research and Consumer Insights could be the right program for you. In a time where the availability of information is growing rapidly, businesses need to go beyond just summarizing numbers. They have an urgent need to hire people who can research, analyze, and synthesize multiple sources of data to uncover meaningful consumer insights. 

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Enroll in Classes

Schedule a call with an admissions counselor to learn more about the marketing research and consumer insights MBA program. 

Next, start your application and get accepted.  

Study Marketing Research & Consumer Insights

In the MRCI concentration, you’ll learn how to discover actionable information that accurately reflects the "voice of the customer" and helps organizations make data-driven decisions.


According to a survey conducted by the JBU Career Development Center for 2018-2019 graduates, 91% of graduate students landed within 6 months of graduation.*

*landed: employed, grad school, volunteer, or military

Program length 

The program is 36-45 credit hours long, depending on whether a student has undergraduate coursework in a business-related field. Student typically graduate within two years

Program Format

100% online or through a combination of online and in-person classes at the John Brown University Rogers Center

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Benefits of JBU's Marketing Research & Consumer Insights program


Complete your coursework on your schedule through the flexible, fully online graduate program.

Receive one-on-one support from professors through smaller class sizes.

Gain expertise from men and women who have extensive academic training and years of real-world experience working for companies like Walmart, Procter & Gamble, Saatchi and Saatchi X, and ServiceMaster.

Graduate feeling equipped to honor God and serve others by studying marketing research & consumer insights from a biblical worldview.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” 

Peter Drucker