Market Research & Consumer Insights

MBA Concentration

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Why an MBA in Market Research and Consumer Insight from JBU?

Businesses have an urgent need for quantitative professions who create knowledge from data to inform strategic decisions about their customers and consumers.  Professional prospects improve for MBA candidates who demonstrate managerial and leadership capabilities, a well-rounded consumer perspective, and data and marketing analytics skills. 

JBU’s MBA in Marketing Research and Consumer Insights integrates analytics throughout the curriculum and ensures you have the foundation in business, analytics, and consumer insights that will set you apart.  

Schedule a call with an admissions counselor or call us directly at 800-528-4723

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Is the MBA in Marketing Research & Consumer Insights for me?

The marketing analytics and consumer insights discipline combines analytical thinking, business strategy, deep understanding of consumer behavior. The field appeals to business professionals who are intellectually curious, facile with data and research, and motivated to understand consumer behavior. Among the fast-growing professional sectors[1], insights leaders serve as the voice of the customer for their organization.  




Through JBU's MBA in Marketing Research & Consumer Insights program, you will:

Enjoy a Flexible Format

Complete your coursework on your schedule either 100% online or through a combination of online and in-person classes at the John Brown University Rogers Center. Every MBA class offers a zoom component so you will have the opportunity to connect with your professor and classmates.

The program is 36-45 credit hours long, depending on whether you have undergraduate coursework in a business-related field. Students typically graduate within two years, but can take more or less time if needed.

Gain Expertise in Marketing Research & Consumer Insights

In the MRCI concentration, you will gain expertise from men and women who have extensive academic training and years of real-world experience working for companies like Walmart, Procter & Gamble, Saatchi and Saatchi X, and ServiceMaster. 

Specifically, you’ll learn how to discover actionable information that accurately reflects the "voice of the customer" and helps organizations make data-driven decisions.

Use Your Degree

87% of JBU graduate students landed* within 6 months of graduation, according to a survey conducted by the JBU Career Development Department for 2019-2020 graduates.  

*landed: employed, grad school, volunteer, or military

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” 

Peter Drucker

All JBU business programs are accredited or candidates for accreditation by the Accreditation Council for Business Schools & Programs (ACBSP). ACBSP is an accrediting organization dedicated to improving the quality of business schools and programs around the world, and ultimately to improving the practice of business in every industry around the world. Member institutions adhere to the highest standards and focus on student learning outcomes, providing the kind of education that is relevant to the marketplace.