Market Research & Consumer Insights

MBA Concentration

Visualize and utilize data for decision-making in organizations.

If you are looking to work in a dynamic industry identified as increasingly critical for the success of any business, then an MBA in Market Research and Consumer Insights could be the right program for you.

In a time where the availability of information is growing rapidly, businesses need to go beyond just summarizing numbers. They have an urgent need to hire people who can research, analyze, and synthesize multiple sources of data to uncover meaningful consumer insights. In the MRCI concentration, you’ll learn how to discover actionable information that accurately reflects the "voice of the customer" and helps organizations make data-driven decisions.

Program Length & Course Format

  • 36-45 credit hours, depending on whether a student has undergraduate coursework in a business-related field.
  • Program length is typically two years.
  • 100% online program or through a combination of online and in-person classes at the John Brown University Rogers Center.

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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” 

Peter Drucker