Soderquist College of Business
Studies in Accounting, Entrepreneurship & Innovation, Finance, General Business, International Business, Management, and Marketing
Fast, Gatlin, Heinrich, Ladner, McCollum, Reimer, Rothfuss, Togami, Verdery, Waldron, Walenciak (dean)
The Soderquist College of Business at John Brown University consists of the Departments of Business (Undergraduate and JBU Online Undergraduate) and the Department of Graduate Business Programs. The Soderquist College of Business has adopted the following vision, mission, and core values, which have been embraced by each Department within the College.
Vision of the College of Business
To be nationally recognized as a leader in Christian higher education in business through the accomplishments of our students, our contributions to the academy and industry, and our impact on the world.
Mission of the College of Business
We provide challenging, practical business education from a Christian perspective, equipping students to succeed in their lifework and impact their world.
Core Values of the College of Business
Christian Faith - We are committed to John Brown University Articles of Faith
Relationships - We value our relationship with God which guides collaboration, respect, and trust among all
Teaching and Learning - We are passionate about excellence in teaching and lifelong learning
Global Focus - We value global perspectives and experiences that stretch our understanding of business and provide opportunities to impact the world
Intellectual Curiosity - We value an active investigative pursuit of knowledge
Gratitude - We promote a culture of being thankful to God and each other
Program Level Outcomes and Assessment of Student Learning
The College of Business is committed to the following four program level outcomes. These outcomes reflect what is desired for all graduates of our undergraduate business program.
Effective Communication: Communicate effectively and professionally in various contexts using diverse techniques and contemporary media.
Critical Reasoning and Research: Conceptualize, apply, analyze, synthesize, and evaluate information to address questions, perform analyses, understand and apply results, reach conclusions, and assess impact.
Business Skills and Knowledge: Demonstrate skills and knowledge relevant to a business focus necessary for professional growth and success in global and culturally diverse contexts.
Ethical and Legal Issues and Christian Worldview: Anticipate, identify, and resolve moral, ethical and legal dilemmas through their understanding and application of the Christian worldview.
The College of Business is committed to the assessment of student learning and to the continuous improvement of its programs. The undergraduate Department of Business uses formative, summative, and comparative assessments of student learning to ensure that each program is effectively preparing students to be responsible business professionals in the world they are entering. Assessments include internship evaluations, portfolios, capstone reviews, pre- and post-program surveys, competitions, and embedded assessments. Faculty meet regularly with the dean to review and assess outcomes measures, identify issues, define areas of opportunity, and revise the program accordingly.
The College of Business offers two degrees: the Bachelor of Science (B.S.) and the Bachelor of Business Administration (B.B.A.). Students have the choice to pursue the B.S. or the B.B.A. The College of Business does not allow double majors between the B.S. and the B.B.A. However, students may double major within the majors offered in the B.B.A.
The Bachelor of Science degree features majors in Accounting, or General Business. The Bachelor of Business Administration features majors in Accounting, Entrepreneurship and Innovation, Finance, International Business, Management, and Marketing. Students not pursuing one of the two degrees may choose from the following areas as minor fields of study: Accounting, Applied Programming in Business, Business Administration, Economics, Entrepreneurship and Innovation, Finance, International Business, Leadership Studies, Management, and Marketing. Students who are pursuing one of the two degrees offered by the College of Business may choose a minor in the following areas: Applied Programming in Business, Economics, and Leadership Studies.
Graduation Requirements
Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work and in each minor to be eligible for graduation.
Accreditation
All business degree programs of the College of Business are accredited by the Accreditation Council for Business Schools and Programs (ACBSP), www.acbsp.org, (913) 339-9356.
Preparation for the MBA Degree
The undergraduate degree programs at John Brown University are excellent preparation for JBU’s Master of Business Administration (MBA) degree. Students planning to enter graduate studies at another university should check the specific prerequisite requirements of that program. JBU offers an MBA degree with emphases in International Business, Market Research and Consumer Insights, or Organizational Behavior, and an MS degree in Leadership and Ethics. All master level programs are described on the web site www.jbu.edu/grad/business.
4+1 Program
The College of Business also offers the ability for students to complete up to 12 credit hours of graduate courses during their junior and/or senior year that will count toward both undergraduate and graduate degrees. Students must meet certain requirements (including prerequisites) and should meet with their advisor for more information.
ACCOUNTING
(SYMBOL: ATG)
The College of Business offers two different accounting degrees: the B.S. in Accounting and the B.B.A. in Accounting. These degrees provide students with an understanding of accounting skills and business fundamentals. Emphasis is placed on developing analytical and problem solving capabilities in businesses. Such skills provide a foundation for students who seek a career in professional accounting. These degrees can also help equip students in other careers which require analytical skills, such as law, FBI or IRS services, as well as not-for-profit and mission organizations.
Individuals interested in practicing as professional accountants are strongly encouraged to pursue the B.S. in Accounting. This degree is appropriate for those who desire to practice as a Certified Internal Auditor (CIA), a Certified Management Accountant (CMA), or a Certified Public Accountant (CPA). Since the requirements for the CPA exam vary from state to state, students wishing to take this exam should consult with the State Board of Accountancy where the exam will be taken. Most states require 150 semester hours and some require a year or two of experience. The B.S. in Accounting is flexible to help students meet the requirements of various states.
The baccalaureate programs in Accounting require 124 minimum total semester hours including courses from three categories: 1) Core Curriculum, 2) the Business Core, 3) the Accounting Core, and (4) a minor field of study or electives sufficient to achieve the required minimum total hours.
Students majoring in areas outside the business field may find the accounting minor to be a marketable addition to their plan of study.
Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work and in each minor.
Requirements for the Bachelor of Science (B.S.) degree with major in Accounting
1. University Core Curriculum - 46 hours
The Mathematics elective is covered by BUS 2193, the Social Science elective is covered by either ECN 2113 or ECN 2123, and the Global Studies elective is covered by INT 4103 in the program requirements.
2. Business Core - 42 hours
ATG 2173 Principles of Financial Accounting
ATG 2183 Principles of Managerial Accounting
BUS 1123 Business Communication
BUS 3113 Spreadsheet Analytics
BUS 4253 Business Law and Ethics
ECN 2113 Principles of Microeconomics
ECN 2123 Principles of Macroeconomics
FIN 3003 Principles of Finance
INT 4103 Global Environment of Business
MGT 2173 Principles of Management
MKT 2143 Principles of Marketing
One of the following:
BUS 4953 Business Design & Development
3. Accounting Core - 30 hours
ATG 3103 Intermediate Accounting I
ATG 3113 Intermediate Accounting II
ATG 3153 Federal Income Tax Basics
ATG 3163 Advanced Federal Income Tax Topics
ATG 3183 Government and Not-for-Profit Accounting
ATG 3213 Managerial Information Systems
ATG 4153 Auditing and Attestation Services
An additional three hours from ATG courses.
4. Electives as necessary to complete minimum total hours
Minimum total semester hours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124
Requirements for the Bachelor of Business Administration (B.B.A.) degree with major in Accounting
1. University Core Curriculum - 46 hours
The Mathematics elective is covered by BUS 2193, the Social Science elective is covered by either ECN 2113 or ECN 2123, and the Global Studies elective is covered by INT 4103 in the program requirements.
2. Business Core - 42 hours
ATG 2173 Principles of Financial Accounting
ATG 2183 Principles of Managerial Accounting
BUS 1123 Business Communication
BUS 3113 Spreadsheet Analytics
BUS 4253 Business Law and Ethics
ECN 2113 Principles of Microeconomics
ECN 2123 Principles of Macroeconomics
FIN 3003 Principles of Finance
INT 4103 Global Environment of Business
MGT 2173 Principles of Management
MKT 2143 Principles of Marketing
One of the following:
BUS 4953 Business Design & Development
3. Accounting Core - 18 hours
ATG 3103 Intermediate Accounting I
ATG 3113 Intermediate Accounting II
ATG 3153 Federal Income Tax Basics
ATG 3163 Advanced Federal Income Tax Topics
ATG 3183 Government and Not-for-Profit Accounting
4. Minor or electives as necessary to complete minimum total hours
Minimum total semester hours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124
Requirements for minor in Accounting (non-business majors only)
Students must successfully complete a minimum of 21 hours.
Required Courses - 15 hours
ATG 2173 Principles of Financial Accounting
ATG 2183 Principles of Managerial Accounting
ATG 3103 Intermediate Accounting I
ATG 3113 Intermediate Accounting II
BUS 3113 Spreadsheet Analytics
An additional six hours from ATG courses.
ECONOMICS
(SYMBOL: ECN)
Economics is the social science of human choice. From individual lives to entire countries, our choices direct and determine our future. The Economics minor is designed to acquaint students with the economic processes of modern societies, to provide them with a Christian perspective and framework to approach contemporary economic issues and problems, and to foster an ability to exercise good judgment with regard to societal issues.
Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work and in each minor.
Requirements for minor in Economics
The student must successfully complete a minimum of 21 hours.
Option 1 Required Courses - 6 hours
ECN 2113 Principles of Microeconomics
ECN 2123 Principles of Macroeconomics
An additional 15 hours from ECN courses; at least six hours must be upper-division course work.
Option 2 Required Courses - 6 hours
One of the following:
ECN 2113 Principles of Microeconomics
ECN 2123 Principles of Macroeconomics
An additional 15 hours from ECN courses; at least six hours must be upper-division course work.
ENTREPRENEURSHIP AND INNOVATION
(SYMBOL: ENT)
Entrepreneurship and Innovation equips students with the knowledge, skills, and attitudes needed to effectively explore new, uncertain ideas. Students learn to identify opportunities, craft value propositions, design business models, create prototypes, execute experiments to validate ideas with customers in the market and grow profitable businesses. Through a Christ-centered curriculum, students explore how entrepreneurial pursuits bring glory to God and how business can be a vehicle for redemption.
The baccalaureate program in Entrepreneurship and Innovation requires 124 minimum total semester hours including courses from four categories: (1) the Core Curriculum, (2) the Business Core, (3) the Entrepreneurship Core, and (4) a minor field of study or electives sufficient to achieve the required minimum total hours.
The Entrepreneurship and Innovation minor is also open to students across all disciplines and equips them to confidently navigate the risk and uncertainty of launching a startup or to successfully lead new ventures in an established firm.
Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work and in each minor.
Requirements for the Bachelor of Business Administration (B.B.A.) with major in Entrepreneurship and Innovation
1. University Core Curriculum - 46 hours
The Mathematics elective is covered by BUS 2193, the Social Science elective is covered by either ECN 2113 or ECN 2123, and the Global Studies elective is covered by INT 4103 in the program requirements.
2. Business Core - 42 hours
ATG 2173 Principles of Financial Accounting
ATG 2183 Principles of Managerial Accounting
BUS 1123 Business Communication
BUS 3113 Spreadsheet Analytics
BUS 4253 Business Law and Ethics
ECN 2113 Principles of Microeconomics
ECN 2123 Principles of Macroeconomics
FIN 3003 Principles of Finance
INT 4103 Global Environment of Business
MGT 2173 Principles of Management
MKT 2143 Principles of Marketing
One of the following:
BUS 4953 Business Design & Development
3. Entrepreneurship Core - 18 hours
ENT 1003 Methods & Tools for Entrepreneurs
ENT 2003 New Venture Financial Management
ENT 3003 Building Innovative Teams & Cultures
ENT 4113 Market Discovery & Validation
ENT 4993 Innovation Launch Lab
MKT 4123 Integrated Marketing Communication
4. Minor field or electives as necessary to complete minimum total hours
Minimum total semester hours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124
Requirements for minor in Entrepreneurship and Innovation (non-business majors only)
The student must successfully complete a minimum of 21 hours.
BUS 1123 Business Communication
ENT 1003 Methods and Tools for Entrepreneurs
ENT 2003 New Venture Financial Management
ENT 3003 Building Innovative Teams & Cultures
ENT 4113 Market Discovery and Validation
ENT 4993 Innovation Launch Lab
MKT 4123 Integrated Marketing Communications
FINANCE
(SYMBOL: FIN)
The finance degree provides students with an understanding of basic financial management techniques as well as a broad overview of financial planning and portfolio analysis. The purpose is to prepare students with the knowledge required to work toward financial certifications such as the AFCE, CFP, and CFA, and entry-level jobs in financial planning, banking, and corporate finance.
The baccalaureate program in Finance requires 124 minimum total semester hours including courses from four categories: (1) the Core Curriculum, (2) the Business Core, (3) the Finance Core, and (4) a minor field of study or electives sufficient to achieve the required minimum total hours.
Majors outside of business may also choose Business Administration as a minor.
Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work and in each minor.
Requirements for the Bachelor of Business Administration (B.B.A.) with major in Finance
1. University Core Curriculum - 46 hours
The Mathematics elective is covered by BUS 2193, the Social Science elective is covered by either ECN 2113 or ECN 2123, and the Global Studies elective is covered by INT 4103 in the program requirements.
2. Business Core - 42 hours
ATG 2173 Principles of Financial Accounting
ATG 2183 Principles of Managerial Accounting
BUS 1123 Business Communication
BUS 3113 Spreadsheet Analytics
BUS 4253 Business Law and Ethics
ECN 2113 Principles of Microeconomics
ECN 2123 Principles of Macroeconomics
FIN 3003 Principles of Finance
INT 4103 Global Environment of Business
MGT 2173 Principles of Management
MKT 2143 Principles of Marketing
One of the following:
BUS 4953 Business Design & Development
3. Finance Core - 18 hours
FIN 4283 Intermediate Corporate Finance
Two of the following:
ENT 2003 New Venture Financial Management
FIN 3103 Personal Financial Planning
INT 3173 International Finance
4. Minor field or electives as necessary to complete minimum total hours
Minimum total semester hours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124
Requirements for minor in Finance (non-business majors only)
The student must successfully complete a minimum of 21 hours.
Required Courses - 15 hours
ATG 2173 Principles of Financial Accounting
BUS 3113 Spreadsheet Analytics
FIN 3003 Principles of Finance
An additional six hours from ECN or FIN courses.
GENERAL BUSINESS
(SYMBOL: BUS)
The Bachelor of Science (B.S.) degree in General Business is for those who want an overview of business without in-depth knowledge in a particular discipline. This degree is a strong complement to other studies in technical areas (digital media, cinema, or graphic design), and other technical programs (engineering, computer science, or information systems). Students may choose Business Administration and Applied Business Programming as minor fields of study with this major.
The baccalaureate program in General Business requires 124 minimum total semester hours including courses from four categories: (1) the Core Curriculum, (2) the Business Core, (3) the General Business Core, and (4) a minor field of study or electives sufficient to achieve the required minimum total hours.
Majors outside of business may also choose Business Administration as a minor.
Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work and in each minor.
Requirements for the Bachelor of Science (B.S.) degree with major in General Business
1. University Core Curriculum - 46 hours
The Mathematics elective is covered by BUS 2193, the Social Science elective is covered by either ECN 2113 or ECN 2123, and the Global Studies elective is covered by INT 4103 in the program requirements.
2. Business Core - 42 hours
ATG 2173 Principles of Financial Accounting
ATG 2183 Principles of Managerial Accounting
BUS 1123 Business Communication
BUS 3113 Spreadsheet Analytics
BUS 4253 Business Law and Ethics
ECN 2113 Principles of Microeconomics
ECN 2123 Principles of Macroeconomics
FIN 3003 Principles of Finance
INT 4103 Global Environment of Business
MGT 2173 Principles of Management
MKT 2143 Principles of Marketing
One of the following:
BUS 4953 Business Design & Development
3. General Business Core - 9 hours
One of the following:
FIN 4283 Intermediate Corporate Finance
One of the following:
LDR 2993 Entrepreneurship in Action (ENACTUS Worldwide)
MGT 3993 Production & Operations Management
MGT 4173 Evidence Based Management
MKT 4123 Integrated Marketing Communication
One of the following:
ATG 3103 Intermediate Accounting I
ATG 3153 Federal Income Tax Basics
ATG 3183 Government and Not-for-Profit Accounting
ATG 3213 Managerial Information Systems
4. Minor field or electives as necessary to complete minimum total hours
Minimum total semester hours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124
Requirements for minor in Business Administration (non-business majors only)
The student must successfully complete a minimum of 21 hours.
Required Courses - 15 hours
ATG 2173 Principles of Financial Accounting
ATG 2183 Principles of Managerial Accounting
ECN 2113 Principles of Microeconomics
MGT 2173 Principles of Management
MKT 2143 Principles of Marketing
An additional six upper-division hours from BUS, ECN, FIN, MGT, MKT, or INT courses.
Requirements for minor in Applied Programming in Business
The student must successfully complete a minimum of 21 hours.
Required Courses - 18 hours
ATG 2173 Principles of Financial Accounting
ATG 2183 Principles of Managerial Accounting
BUS 3113 Spreadsheet Analytics
CS 1113 Introduction to Computing
EN 3233 Advanced Computer Programming
One of the following:
BUS 1123 Business Communication
3 hours from EN or CS courses, as advised.
INTERNATIONAL BUSINESS
(SYMBOL: INT)
The International Business degree is a broad program of administrative and international studies designed to prepare students to function competently in international and multicultural business contexts. In addition to the campus curriculum, students have the opportunity to participate in overseas study and international internships. This program is enhanced by JBU's rich tradition of international student diversity.
The Bachelor of Business Administration (B.B.A.) degree with a major in International Business requires 124 minimum total semester hours including courses from four categories: (1) the Core Curriculum, (2) the Business Core, (3) the International Business Core, and (4) a minor field of study or electives sufficient to achieve the required minimum total hours.
International Business may also be selected as a minor field of study.
Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work and in each minor.
Requirements for the Bachelor of Business Administration (B.B.A.) degree with major in International Business
1. University Core Curriculum - 46 hours
The Mathematics elective is covered by BUS 2193, the Social Science elective is covered by either ECN 2113 or ECN 2123, and the Global Studies elective is covered by INT 4103 in the program requirements.
2. Business Core - 42 hours
ATG 2173 Principles of Financial Accounting
ATG 2183 Principles of Managerial Accounting
BUS 1123 Business Communication
BUS 3113 Spreadsheet Analytics
BUS 4253 Business Law and Ethics
ECN 2113 Principles of Microeconomics
ECN 2123 Principles of Macroeconomics
FIN 3003 Principles of Finance
INT 4103 Global Environment of Business
MGT 2173 Principles of Management
MKT 2143 Principles of Marketing
One of the following:
BUS 4953 Business Design & Development
3. International Business Core - 18 hours
INT 3173 International Finance
INT 3273 Cross Cultural Business Intelligence
One of the following:
ECN 4103 International Economics
ECN 4423 Economic Growth and Development
One of the following Tracks:
International Experience Track - 6 hours
An additional six hours in approved Study Abroad
Global Perspectives Track - 6 hours
An additional six hours of ICS courses
Language Track - 6 hours
Any two LS language courses (in the same language)
4. Minor field or electives as necessary to complete minimum total hours
Minimum total semester hours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124
Requirements for minor in International Business (non-business majors only)
The student must successfully complete a minimum of 21 hours.
Required Courses - 15 hours
ECN 4103 International Economics
INT 3173 International Finance
INT 3273 Cross Cultural Business Intelligence
INT 4103 Global Environment of Business
An additional six hours from BUS, ECN, or INT courses.
LEADERSHIP STUDIES
(SYMBOL: LDR)
The leadership studies minor is designed to empower and equip students from any discipline to be dynamic leaders. Designed to be cross-disciplinary in approach, well-grounded in academic theory, and practical in application, the minor covers the discipline of leadership at the core, as well as leadership competencies in a wide variety of contexts. The leadership studies minor is also designed to coordinate seamlessly with LSI - the Leader Scholars Institute.
Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work and in each minor.
Student Outcomes:
Upon completion of the minor, students will be able to:
1. Develop a personal leadership philosophy rooted in faith, academic literature, and personal discovery.
2. Demonstrate understanding of major leadership theories and their application in the organizational context.
3. Develop self-awareness and social-awareness and apply both to the leadership context.
4. Practice leading change by creating and implementing an applied leadership project synthesizing personal leadership philosophy and best practices.
Requirements for minor in Leadership Studies
The student must successfully complete a minimum of 19 hours.
Required courses - 10 hours
LDR 2553 Leadership Theory and Practice
LDR 2563 Leadership Competencies
LDR 3563 Organizational Leadership
LDR 3651 Leader Scholars Institute Capstone Practicum
Nine hours from the following:
CMN 3213 Camp Leadership and Management
EN 4403 Engineering Management
ICS 4133 Intercultural Leadership Skills
LDR 1511/21/31/41 Leadership Colloquium (LSI students only)
LDR 2991/92/93 Entrepreneurship in Action (ENACTUS Worldwide)
LDR 3312/13 Student Mentoring Strategies and Experience
MGT 3513 Human Resource Management
Leader Scholars Institute
The Leader Scholars Institute (LSI) at John Brown University is a four-year leadership development program which centers around an interdisciplinary community of leader scholars committed to the academic and applied study of leadership. One of the program's distinctives is the development of a learning community focused around leadership. The program supports participants through active and reflective leadership learning both in and out of the classroom. Students in the Leader Scholars Institute are required to take the courses listed below and to attend all scheduled LSI learning events. Additionally, academic credit can be earned for participation in various parts of the program. LSI students complete their experience with graduation honors and official notation on their transcript.
LDR 1511/21/31/41 Leadership Colloquium (optional, as directed)
LDR 2563 Leadership Competencies
LDR 3651 Leader Scholars Institute Capstone Practicum
MANAGEMENT
(SYMBOL: MGT)
The Management major prepares students for careers as professional managers in corporations, public institutions, not-for-profit organizations, and small businesses. In addition, the program provides a foundation for students who want to pursue graduate degrees in business and public administration, law, and the social sciences. The curriculum gives students a broad exposure to the functional areas of business, the environments in which organizations must operate, and knowledge of important behavioral dimensions of management. Students may select Management as a major or minor field of study.
The baccalaureate program in Management requires 124 minimum total semester hours including courses from four categories: (1) the Core Curriculum, (2) the Business Core, (3) the Management Core, and (4) a minor field of study or electives sufficient to achieve the required minimum total hours.
Majors outside of business may also choose management as a minor.
Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work and in each minor.
Requirements for the Bachelor of Business Administration (B.B.A.) degree with major in Management
1. University Core Curriculum - 46 hours
The Mathematics elective is covered by BUS 2193, the Social Science elective is covered by either ECN 2113 or ECN 2123, and the Global Studies elective is covered by INT 4103 in the program requirements.
2. Business Core - 42 hours
ATG 2173 Principles of Financial Accounting
ATG 2183 Principles of Managerial Accounting
BUS 1123 Business Communication
BUS 3113 Spreadsheet Analytics
BUS 4253 Business Law and Ethics
ECN 2113 Principles of Microeconomics
ECN 2123 Principles of Macroeconomics
FIN 3003 Principles of Finance
INT 4103 Global Environment of Business
MGT 2173 Principles of Management
MKT 2143 Principles of Marketing
One of the following:
BUS 4953 Business Design & Development
3. Management Core - 18 hours
LDR 3563 Organizational Leadership
MGT 3513 Human Resource Management
MGT 3993 Production & Operations Management
Six hours from the following:
BUS 4293 Organizational Behavior
ENT 3003 Building Innovative Teams & Cultures
LDR 2563 Leadership Competencies
LDR 2993 Entrepreneurship in Action (ENACTUS Worldwide)
MGT 4173 Evidence Based Management
4. Minor field or electives as necessary to complete minimum total hours
Minimum total semester hours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124
Requirements for minor in Management (non-business majors only)
The student must successfully complete a minimum of 21 hours.
Required Courses - 15 hours
LDR 3563 Organizational Leadership
MGT 2173 Principles of Management
MGT 3513 Human Resource Management
MGT 3993 Production & Operations Management
An additional six hours from BUS, ECN or INT courses.
MARKETING
(SYMBOL: MKT)
Northwest Arkansas provides an excellent learning laboratory for the study of contemporary marketing and retailing theory and practice. Marketing students have the opportunity to learn global perspectives and processes from those who are currently leading change in the field. Students may choose Marketing as a major or minor field of study.
The baccalaureate program in Marketing requires 124 minimum total semester hours including courses from four categories: (1) the Core Curriculum, (2) the Business Core, (3) the Marketing Core, and (4) a minor field of study or electives sufficient to achieve the required minimum total hours.
Majors outside of business may also choose marketing as a minor.
Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work and in each minor.
Requirements for the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing
1. University Core Curriculum - 46 hours
The Mathematics elective is covered by BUS 2193, the Social Science elective is covered by either ECN 2113 or ECN 2123, and the Global Studies elective is covered by INT 4103 in the program requirements.
2. Business Core - 42 hours
ATG 2173 Principles of Financial Accounting
ATG 2183 Principles of Managerial Accounting
BUS 1123 Business Communication
BUS 3113 Spreadsheet Analytics
BUS 4253 Business Law and Ethics
ECN 2113 Principles of Microeconomics
ECN 2123 Principles of Macroeconomics
FIN 3003 Principles of Finance
INT 4103 Global Environment of Business
MGT 2173 Principles of Management
MKT 2143 Principles of Marketing
One of the following:
BUS 4953 Business Design & Development
3. Marketing Core - 18 hours
MKT 4123 Integrated Marketing Communication
Six hours from the following:
LDR 2993 Entrepreneurship in Action (ENACTUS Worldwide)
MKT 4213 Consumer Insights & Analytics
4. Minor field or electives as necessary to complete minimum total hours
Minimum total semester hours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124
Requirements for minor in Marketing (non-business majors only)
The student must successfully complete a minimum of 21 hours.
Required Courses - 15 hours
MKT 2143 Principles of Marketing
MKT 4123 Integrated Marketing Communications
An additional six hours from MKT courses.
