Marketing (MKT) Courses

Descriptions of courses offered in Marketing under the Soderquist College of Business

MKT 2143 Principles of Marketing

Three hours

A study of the marketing process for identifying a need and selecting target markets; developing a product to satisfy the need; and the distribution, promotion, and pricing of the product. 

Offered each semester

MKT 3133 Retailing 

Three hours

Exposure to the many facets of retailing with a focus on contemporary concepts. Topics include marketing structures, environmental analysis, financial strategies, merchandising, pricing, promotion, distribution, personnel issues, electronic retailing business models, and effective e-commerce retailing strategies. Prerequisite: MKT 2143.

Offered fall semester (odd-numbered years)

MKT 3153 International Marketing

Three hours

Study of the marketing process from a global perspective with emphasis on developing, promoting, and pricing products in emerging markets. Meets the Global Studies requirement of the Core Curriculum. Prerequisite: ECN 2003 or MKT 2113.

Offered spring semester

MKT 3163 Consumer Behavior

Three hours

A study of the buying patterns, decision-making, motivation, and behavior of the consumer. Students analyze the psychological, social, and economic influences on consumption. Prerequisite: MKT 2143.

Offered fall semester (even-numbered years)

MKT 3883 Digital Marketing

Three hours

This course will explore current strategies and techniques in digital marketing and new media. Topics include an overview of internet marketing with a direct focus on social media marketing, web site optimization and analytics, content marketing, email marketing, e-commerce strategies, mobile marketing, search engine optimization, pay per click, conversion optimization, and other emerging web-based marketing techniques. Prerequisite: MKT 2143.

Offered spring semester

MKT 4113 Marketing Research

Three hours

Applied study of marketing research using projects supplied by firms. Includes role and methods of marketing research as a means to enhance the marketing strategies and decisions of the modern business organization. Theory and application of such topics as problem identification, research design, survey development, data analysis, and report presentations are covered. Client interaction is emphasized. Prerequisites: BUS 2193 and MKT 2143.

Offered fall semester

MKT 4123 Integrated Marketing Communications

Three hours

This course examines the foundational aspects of integrated marketing communications (IMC) and its role in the marketing mix. Students will understand the interactive and systematic process of crafting a cohesive message to stakeholders resulting in a clear delivery of organizational value through multiple outlets. The theoretical underpinning of IMC will be examined using four pillars: stakeholders, content, channels, and results. Therefore emphasis will be placed on strategies that increase collaboration, and engagement, with audiences through both traditional and digital media. Prerequisite: COM 2353, ENT 1003 or MKT 2143.

Offered spring semester

MKT 4133 Selected Topics

Three hours

A course offering students opportunities to study subjects of special interest. May be offered on a group basis in a classroom setting or as independent study under faculty supervision. Prerequisite: junior standing.

Offered upon sufficient request

MKT 4173 Marketing Strategies

Three hours

A capstone marketing course designed to integrate the student's knowledge of marketing through case analysis and practical application of marketing tools. Prerequisites: MKT 2143 and MKT 4113.

Offered fall semester

MKT 4213 Consumer Insights & Analytics

Three hours

This course provides students with the stills to use consumer data to understand consumer behaviors and make strategic marketing decisions. Students will use quantitative analysis to understand a product’s performance and yield insights on key category drivers. Students will be introduced to the technology and syndicated data sources used in consumer product goods companies. Prerequisite: MKT 2143.

Offered spring semester (odd-numbered years)

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