Business Majors

Earn your bachelor's in business

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Business > Majors

Undergraduate Business Majors

Accounting
Accounting

Gain an understanding of accounting skills and business fundamentals through developing analytical and problem-solving capabilities.

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Data Analytics
Data Analytics

Learn the skills to research, analyze and present information in order to impact business decisions.

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Entrepreneurship & Innovation
Entrepreneurship & Innovation

Learn how to identify opportunities, craft value propositions, design business models, create prototypes, execute experiments in the market and grow profitable businesses.

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Finance
Finance

Gain an understanding of basic financial management techniques as well as a broad overview of financial planning and portfolio analyses.

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General Business
General Business

Gain tools and knowledge about the wide world of business and the private enterprise system to succeed in a variety of roles.

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International Business
International Business

Learn how to function competently in international and multicultural business contexts and participate in overseas study programs.

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Management
Management

Gain a foundation for a graduate degree and prepare for a career as a professional manager in corporations, public institutions, not-for-profit organizations, and small businesses.

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Marketing
Marketing

Learn global perspectives and marketing processes from those who are currently leading change in the field.

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John Brown University is a leading private Christian university, training students to honor God and serve others since 1919. Arkansas' top-ranked regional university (U.S. News Best Colleges 2019), JBU enrolls more than 2,100 students from 38 states and 53 countries in its traditional undergraduate, graduate, online and concurrent education programs. JBU offers 41 majors, with top programs including engineering, nursing, family and human services, biology, graphic design and construction management.

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