SILOAM SPRINGS, Ark. (June 5, 2013) - A team of John Brown University strategic marketing students has won the 2013 MINI USA and Effie Collegiate Brand Challenge. After a pool of 300 student submissions were reviewed, the JBU team was one of three to be invited to the MINI USA’s headquarters in New Jersey to present its marketing strategies to the MINI USA marketing team and executives.
“I am so impressed by our team of students. Their dedication to excellence launched them into the national spotlight,” said Dr. Mandy Moore, assistant professor for the College of Business. “I am grateful to MINI USA and The Effie Collegiate Brand Challenge for providing this real-world learning experience for my students.”
The student team will be featured in the Effie Winners Journal for 2013 and acknowledged at the Effie Awards Gala. The students won $2,000 for their award winning campaign, “MINI: What You've Been Looking For.”
The campaign was created by students Emily Anderson, senior; Jake Broce, junior; Chase Skelton, senior; and Jacob Moore, senior. The competition requires students to create a marketing strategy that focuses on increasing sales and overall brand awareness via social media platform engagement among the targeted market.
This was the first year that students from John Brown University competed in the Collegiate Effie awards.
The Effie Awards are among the most prestigious marketing awards for advertising companies. The awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year. The Collegiate Effie Brand Challenge began in 2011 and offers undergraduate and graduate students the opportunity to develop campaigns for national brands.
John Brown University is a private Christian university, ranked No. 2 overall and No. 1 Best Value among Southern regional colleges by U.S. News & World Report and listed as one of America’s Best Colleges by Forbes. JBU enrolls more than 2,200 students from 40 states and 39 countries in its traditional undergraduate, graduate, degree completion and concurrent education programs. JBU is a member of the Council for Christian Colleges and Universities and a founding member of the Evangelical Council for Financial Accountability.