Siloam Springs, Arkansas (April 7, 2011) - 101.1 FM KLRC has been selected as a finalist for the National Association of Broadcaster’s Crystal Award for Community Service. This marks the third time that KLRC has been nominated for the award. The NAB has been honoring radio stations for their outstanding year-round commitment to community service since 1987.
KLRC general manager Sean Sawatzky said the nomination would not be possible without the outstanding support of KLRC listeners.
“Our listeners are the best anywhere. They always respond with enthusiastic support when presented with an opportunity to impact the community,” he said. “I'm so grateful for a staff that loves to serve and our John Brown University family that encourages us to make a difference.”
KLRC is the only radio station in Arkansas to be selected to be among the 50 nationwide finalists. It is the only Christian radio station in the country to be nominated for the award.
In 2010, “KLRC Cares” projects provided over 10,000 diapers for moms and babies in crisis, stuffed over 2,000 backpacks with school supplies for under-privileged students, collected over 1,800 winter wear items for the homeless, mobilized hundreds of listeners to “Pay it Forward” at area drive-thru’s and helped a local family move into a brand new Habitat House.
KLRC’s “People Making a Positive Difference” public service campaign highlighted the good work of local charities and shined a spotlight on the volunteers who truly are changing the Northwest Arkansas community. In addition, KLRC provided 6000 announcements to support local charities, churches and causes like the Samaritan Community Center, United Way, Cobblestone Project, Big Brothers/Big Sisters, Reality Check, NWA Healthy Marriages, Work Matters and more.
“This nomination is a reflection of the heart of our listeners and the soul of this radio station,” said Mark Michaels, KLRC program director. “Pouring ourselves into loving our neighbors is what we do! And while it's really encouraging to be recognized at this level, the greatest reward comes in knowing we have done what we were created to do. If one person realizes that God loves them through our efforts, it's all worth it!”
Crystal Radio Award finalists were chosen by a panel of judges representing broadcasting, community service organizations and public relations firms. Winners will be announced at the National Association of Broadcasters convention in Las Vegas on April 12.