JBU Students to Present Gen Y and Z Research at NWA NOARK Luncheon

Siloam Springs, Arkansas (March 8, 2011) — Students from John Brown University will present research on how the presence of Generation Y and the incoming Generation Z affect the workplace to the Northwest Arkansas Society for Human Resource Management (NOARK) members at their monthly luncheon on March 10.

“We believe that presenting our study will provide insight about the young workforce,” said Jessica Smith, senior Management major.  “So far little research has been done about this new generation and we hope to give perspective on who they are and what they bring to an employer.”

The presentation will showcase the strengths of each generation, as well as the differences between them, and hopes to provide solutions that will allow employers to both manage and use these differences to create unity in the workforce. Their information is based on results from surveys they conducted at John Brown University and area high schools as well as research they have conducted throughout the school year.

Presenters Jessica Smith, senior management major; Chuck Cheng, sophomore business administration major; Ryan Perkins, fifth year senior family and human services major and Kelly Wan, junior management major are part of JBU’s Gathering Opportunities for All our Lives (GOAL), a student human resources club.

NOARK luncheons draw around 120 HR Professionals from NWA. The event begins at 11:30 a.m. at the Springdale Holiday Inn and is open to the public. Tickets are available at www.noark.org.