KLRC Listeners Create 4,000 Valentines for Senior Citizens

Siloam Springs, Ark. (February 13, 2009) — 101.1 FM KLRC invited listeners to show a little love this Valentine’s Day to those who are in need of it the most. “With Love from NWA” encouraged listeners to make Valentine’s Day cards for nursing home patients and home-bound seniors in the Northwest Arkansas area. The goal of 1,000 cards was quickly surpassed by the time collections ended on Feb. 11. More than 4,000 valentines were created. “All week we’ve been touched by stories of teachers inspiring students to make valentines and families who chose to make the most of their time together during the ice storm by participating in this project,” said Mark Michaels, KLRC program director and morning show co-host. “Each story was woven together to help express love in such a simple and powerful way.” The project, which began on Jan. 13, partnered with area Atlanta Bread Company and Panera Bread locations to serve as drop-off locations. Life Source International provided a list of nursing homes and various resources to develop the project. The cards were distributed to nursing homes and home-bound seniors across NWA Feb. 12 - 13. Most of the handmade cards came from classrooms and churches that adopted the project. “Even though students were out a week because of the ice storm, a lot of classrooms still adopted the project,” said Sean Sawatzky, KLRC general manager. “The response was phenomenal.” This event marks the third time since November that listeners have partnered with the station on special events designed to give to others. In November, KLRC listeners stepped up to perform random acts of kindness in response to KLRC’s “Pay it Forward” campaign. In December, listeners fulfilled the wishes of others through the “Christmas Wish” project.