KLRC Launches New Online Alternative Music Station

Siloam Springs, Ark. (September 12, 2008) — Award winning radio station 101.1 FM KLRC has expanded its market past the borders of Northwest Arkansas. KLRC launched a new online Christian Alternative music station, MyPositiveEdge.com (MPE), on September 12. With a new format and 24/7 online access, MPE will allow JBU broadcasting students more “hands on” radio experience. Broadcasting students taking practicum hours will be the on-air DJs for the new radio station. “For several years, we have heard of the desire and need to have a radio station with positive music that was specifically designed for high school and college aged students,” said Jeremy Louis, MyPositiveEdge.com Program Director. “This new station is an answer to many prayers. By utilizing internet streaming technology, MPE is not only able to be Northwest Arkansas’ Hit Music Alternative, but will be able to be heard all over the world as well. We are excited to see what God will do through this new ministry to youth and young adults.” KLRC was originally used as exclusively an avenue for training broadcasting students at JBU. While KLRC continues to be an avenue for training upper-level broadcasting students at JBU, the introduction of MPE provides more opportunities to students for “real–world” radio training, potentially reaching a global audience. “The opportunities received in the JBU communications department are always great avenues for learning,” said Adam Litton, a JBU broadcasting student. “I believe the formatting of MyPositiveEdge.com has great potential to draw in a listening audience far beyond what can be imagined with KLRC. Having two different formats like KLRC and MyPositveEdge.com gives students differing perspectives in the world of radio broadcasting.” MyPositiveEdge.com is a ministry of 101.1 FM KLRC, which is a non-profit, listener-supported, radio station located in Siloam Springs, Ark. KLRC broadcasts in Northwest Ark. at 101.1 FM, 99.1 FM in Bentonville and worldwide at www.KLRC.com. KLRC is a ministry of John Brown University.

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