JBU SIFE Presents Program at International Trade Council

Siloam Springs, Ark (November 13, 2002) — The John Brown University Students in Free Enterprise (SIFE) team presented the program at the Nov. 7 meeting of the International Trade Council (ITC) of Northwest Arkansas.

The program, titled “Doing Business in Central America: Avoiding the ‘Ugly’ American,” offered insights into culturally sensitive business practices, including greetings, negotiation styles, laws of corruption and other practical tips about doing business in Central America.

A team of 10 Central American JBU students presented the program to business leaders from northwest Arkansas.

“JBU’s international students are a tremendous asset and resource for business leaders who need to have a deeper understanding of the intercultural complexities of doing business abroad,” said Dr. Joe Walenciak, JBU professor of business and SIFE sponsor. “The ITC meeting was an excellent opportunity for our JBU SIFE students to share their knowledge and expertise in this area and help the northwest Arkansas business community."

The Nov. 7 ITC meeting was the first ITC program to focus on the cultural aspects of international business instead of technical and logistical aspects of international business.

The International Trade Council of Northwest Arkansas seeks to promote international trade to the businesses of northwest Arkansas.

John Brown University is a private university with an enrollment of more than 1,700 students from 42 states and 45 countries. JBU is a member of Arkansas’ Independent Colleges and Universities and the Council for Christian Colleges and Universities.

Related Content:

IMAGE: