Siloam Springs, Ark (February 17, 1999) - With its annual spring share-a-thon scheduled for April 6-8, KLRC (FM 101.1) is riding the crest of some of its highest listener ratings ever.
Arbitron ratings released on February 17 revealed an increase in the number of KLRC listeners, up 30 percent from the previous six months. The student-operated station, owned by John Brown University, attracted an average of 22,600 listeners a week during the Fall 1998 ratings period. This figure exceeded the Spring ratings period that totaled 17,400.
KLRC also attained its first number one rating from 7 to 11 p.m. on Sunday nights, which attracts more teenage listeners than any other station in Northwest Arkansas. This figure is due to programming that includes back-to-back scheduling of the teen call-in show "Dawson McAllister Live" followed by the contemporary music program "Z-JAM."
Among KLRC’s target audience, women 25 to 34, ratings were particularly high. The station is ranked fourth in Northwest Arkansas from 6 to 10 a.m. The ratings during this time period jumped more than eight points, from 2.3 in the Spring to its current 11.1 percent. Evening standings, from 7 p.m. until midnight, also climbed to their highest ever, ranking KLRC second overall among its target audience.
"It’s very exciting to simply step back and see how people are responding to KLRC," said KLRC program director and operations manager Sean Sawatzky. "We strive daily to be the best radio station we can be, and it’s so rewarding to see our audience respond accordingly."
KLRC is a non-commercial, listener supported radio station that plays a mix of Contemporary Christian music as well as talk/teaching programs. It exists as a training ground for JBU broadcast majors and as a ministry to the people of Northwest Arkansas.