(March 30, 2004) - (New York-AP) -- A monthly women's magazine that will be introduced to Wal-Mart shoppers in September will target value-conscious American women. The magazine called All You is owned by Time Incorporated and has been in the works for several months. The magazine is expected to have a circulation of 500-thousand when it debuts. All You eventually will be available nationally in other stores. Isobel "Bella" Price is the editor of the new magazine. Price says the magazine will inspire readers with affordable, down-to-earth ideas tested by real women. Price said the articles will speak to women as they really are instead of telling them what they could do better. Time's other women's titles include People, In Style, Real Simple and Parenting.