Marketing

Good marketing makes a company look smart. Great marketing makes a customer feel smart. Marketers don’t just serve as creative geniuses, they are also strategizers, number crunchers, critical thinkers and data analysts who strategically work to reach the most difficult of consumers. Marketers are essential to the success of an organization; without them the company couldn’t sell their products effectively.

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Hear from professors and students about what makes JBU's marketing program great.

Design a Marketing Plan

Six Reasons to Study Marketing  at JBU

Reason #1

Design a Marketing Plan

Use your marketing coursework to develop a marketing plan for a local business and present it at the end of the semester.

Get Real Experience

Six Reasons to Study Marketing  at JBU

Reason #2

Get Real Experience

Gain incredible insight into the CPG industry and explore industry best practices through summer internships at one of several Fortune 500 companies located right in JBU's backyard!

Build a Business

Six Reasons to Study Marketing  at JBU

Reason #3

Build a Business

Write a real, viable business plan and present it to a panel of professionals for evaluation in your capstone course.

Change Lives

Six Reasons to Study Marketing  at JBU

Reason #4

Change Lives

Use business concepts to develop outreach projects that improve the quality of life and standard of living for people in need through ENACTUS (Entrepreneurs in Action).

Gain International Exposure

Six Reasons to Study Marketing  at JBU

Reason #5

Gain International Exposure

Travel abroad with JBU for unique exposure to the world’s fastest growing economies.

Earn an MBA

Six Reasons to Study Marketing  at JBU

Reason #6

Earn an MBA

Choose a curriculum track that gets you a B.S. in Business and an masters in business administration in just five years.

Eva Fast

Faculty Profile

Eva Fast

Assistant Professor of Business

Fast encourages students to develop their gifts. She and her student teams received top awards at the Reynolds Governor’s Cup Business Plan Competition. She enjoys traveling and experiencing other cultures.

M.B.A., John Brown University
B.S., John Brown University

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Ryan Ladner

Faculty Profile

Ryan Ladner

Associate Professor of Marketing

Ladner left his corporate job to pursue his passion of teaching, integrating the practical and theoretical in the classroom.

D.B.A., George Fox University
M.A., Liberty University
M.B.A., Mississippi College
B.S.B.A, Univ. of Southern Mississippi

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Alumni Profile

Amanda Abramovitz '11

Abramovitz currently works for JBU's Little Rock Center. "I have the opportunity to use my business background in the field of education. Although I have a marketing degree, the well-rounded business education I received at JBU prepared me to really succeed in my current position."