Marketing

Marketing at JBU is rooted in business knowledge and studies the power of marketing on human behavior. Students study retailing, consumer behavior, advertising, marketing research and learn to predict consumer behavior. Also, students observe the rationale behind consumer decisions and the influence those decisions have on a company’s marketing strategy.

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Hear from professors and students about what makes JBU's marketing program great.

Compete for Cash

Seven Reasons to Study Marketing  at JBU

Reason #1

Compete for Cash

JBU students compete in a national marketing competition that requires students’ best plans to increase sales and brand awareness for a U.S. company.

Get Real Experience

Seven Reasons to Study Marketing  at JBU

Reason #2

Get Real Experience

JBU has tons of Fortune 500 companies right in our backyard. Gain incredible insight into the CPG industry and explore industry best practices through summer internships.

Build a Business

Seven Reasons to Study Marketing  at JBU

Reason #3

Build a Business

In their capstone course, teams of business majors write a real, viable business plan and present it to a panel of professions for evaluation.

Change Lives

Seven Reasons to Study Marketing  at JBU

Reason #4

Change Lives

Use business concepts to develop outreach projects that improve the quality of life and standard of living for people in need through ENACTUS (Entrepreneurs in Action).

Earn an MBA

Seven Reasons to Study Marketing  at JBU

Reason #5

Earn an MBA

JBU College of Business has developed a specific curriculum track that gets you a B.S. in Business and an masters in business administration in five years.

Gain International Exposure

Seven Reasons to Study Marketing  at JBU

Reason #6

Gain International Exposure

Travel abroad with JBU for unique exposure to the world’s fastest growing economies.

Design a Marketing Plan

Seven Reasons to Study Marketing  at JBU

Reason #7

Design a Marketing Plan

Use your marketing coursework to develop a marketing plan for a local business and present it at the end of the semester.

Eva Fast

Faculty Profile

Eva Fast

Assistant Professor of Business

Fast encourages students to develop their gifts. She and her student teams received top awards at the Reynolds Governor’s Cup Business Plan Competition. She enjoys traveling and experiencing other cultures.

M.B.A., John Brown University
B.S., John Brown University

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Ryan Ladner

Faculty Profile

Ryan Ladner

Associate Professor of Marketing

Ladner left his corporate job to pursue his passion of teaching, integrating the practical and theoretical in the classroom.

D.B.A., George Fox University
M.A., Liberty University
M.B.A., Mississippi College
B.S.B.A, Univ. of Southern Mississippi

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Alumni Profile

Amanda Abramovitz '11

Abramovitz currently works for Garver, a multi-disciplined engineering firm as a Finance Administrator. "I have the opportunity to use my business background in the unique industry of engineering. Although I have a marketing degree, the well-rounded business education I received at JBU prepared me to really succeed in my current position."