Students have the opportunity to develop marketing plans for actual clients. In Spring 2013, students in Principles of Marketing, taught by Professor Eva Fast, had the opportunity to write a marketing plan for Pour Jon's, a coffee shop in Siloam Springs. In order to learn about the company and the specialty coffee that Pour Jon's sells, Professor Fast took her students to an information session and a coffee cupping.
John Brown University teams took first and second place in the undergraduate division at the 2012 Tri-State Donald W. Reynolds Governor's Cup Business Plan Competition held in Spring 2012 in Las Vegas, Nevada. JBU teams were awarded a total of $52,000 in cash prizes. (pictured right)
JBU team won the Elevator Pitch Award in the undergraduate division during the 2012 Tri-State Donald W. Reynolds Governor's Cup Business Plan Competition.
Helping inmates learn job skills and leading social justice projects in Latin America are just two of the reasons the John Brown University chapter of Enactus was named “Regional Champions” at the annual SIFE Regional Competition held in 2012 (pictured left).
Gain real-world experience by interning at local Fortune 500 companies. Northwest Arkansas is home to the giants of retail--Walmart, Tyson, Allen Canning, J.B. Hunt, DaySpring--meaning students have the opportunity to network and develop business relationships while in school!
Five Reasons Why Other Majors Should Minor in Marketing:
- Many students want to start their own business or do freelance work after graduation. In the business minor, students learn how to write successful marketing plans, create income statements and balance sheets, and how to conduct ethical business practices.
- Business skills are versatile and transferable. The processes you learn in business classes can be used in your personal life, your own business, or even in the corporate world.
- There are many opportunities to work on a team. Group projects are popular in the business program, which allows student the chance to work with many different people. Through this, students realize their strengths, improve their weaknesses, and gain experience working with people they may or may not know.
- There are many opportunities to network with like-minded people. Through SIFE, the classes in the minor, and the professors you encounter, you have a chance to meet people who are innovative and entrepreneurial.
- Specifically for Art Majors: Marketing and business plans need graphics: loyalty cards, brochures, display boards, logos, and t-shirts. Business majors love having artists on their team to turn their design ideas into real, physical promotional pieces that can be used for the presentation, and possibly in real life.