JBU Student Marketing Team Wins Top Effie Award
In May 2013, a team of John Brown University strategic marketing students won the 2013 MINI USA and Effie Collegiate Brand Challenge. After a pool of 300 student submissions from across the United States were reviewed, the JBU team was one of three to be invited to MINI USA’s headquarters to present its marketing strategies to the MINI USA marketing team and executives.
The competition requires students to create a marketing strategy that focuses on increasing sales and overall brand awareness via social media platform engagement among the targeted market. The JBU student team was featured in the 2013 Effie Winners Journal and acknowledged at the Effie Awards Gala. The students won $2,000 for their award winning campaign, “MINI: What You’ve Been Looking For.”
The Effie Awards are among the most prestigious marketing awards for advertising companies. The awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year. The Collegiate Effie Brand Challenge began in 2011 and offers undergraduate and graduate students the opportunity to develop campaigns for national brands.
Other Marketing Opportunities
Students have the opportunity to develop marketing plans for actual clients. In Spring 2013, students in Principles of Marketing, taught by Professor Eva Fast, had the opportunity to write a marketing plan for Pour Jon's, a coffee shop in Siloam Springs. In order to learn about the company and the specialty coffee that Pour Jon's sells, Professor Fast took her students to an information session and a coffee cupping.
Donald W. Reynolds Governor’s Cup Competition
Each year, students in John Brown University’s Strategic Management class submit their business plans to the Donald W. Reynolds Governor’s Cup Competition. In 2013, JBU had two teams, PHD and Smart Soil, place in the top six of the comprehensive business plan competition. Smart Soil also won second place in the agricultural track of the competition. In 2012, JBU teams won first and second place and the Elevator Pitch Award in the undergraduate division at both the 2012 Donald W. Reynolds Governor’s Cup and the 2012 Tri-State Donald W. Reynolds Governor's Cup Business Plan Competition held in Las Vegas, Nev.
With one of the largest cash prize pools in America, the Donald W. Reynolds Governor’s Cup business plan competition encourages students attending any Arkansas two- or four-year college or university to act on their ideas and talents by entering the competition and have a head start in producing tomorrow’s businesses. Since the competition was started in 2001, more than 2,000 students representing 24 Arkansas colleges and universities have participated. The students and their faculty advisers have received more than $2 million in prize money.
Five Reasons Why Other Majors Should Minor in Marketing:
- Many students want to start their own business or do freelance work after graduation. In the business minor, students learn how to write successful marketing plans, create income statements and balance sheets, and how to conduct ethical business practices.
- Business skills are versatile and transferable. The processes you learn in business classes can be used in your personal life, your own business, or even in the corporate world.
- There are many opportunities to work on a team. Group projects are popular in the business program, which allows student the chance to work with many different people. Through this, students realize their strengths, improve their weaknesses and gain experience working with people they may or may not know.
- There are many opportunities to network with like-minded people. Through ENACTUS, the classes in the minor and the professors you encounter, you have a chance to meet people who are innovative and entrepreneurial.
- Specifically for Art Majors: Marketing and business plans need graphics: loyalty cards, brochures, display boards, logos and t-shirts. Business majors love having artists on their team to turn their design ideas into real, physical promotional pieces that can be used for the presentation, and possibly in real life.