JBU Enactus Students Names Regional Champions
In April 2013, the John Brown University Enactus team (formerly Students in Free Enterprise) was named Regional Champion at the annual Enactus Regional Competition, held in Rogers, Arkansas. The student presentation team talked about the local and international impact of two of JBU’s major projects: The World Trade Expo and the Guatemala Water Project.
The World Trade Expo is entrepreneurship education and a business plan competition for area middle school students. More than 250 students from nine Northwest Arkansas schools participated last fall. In total, the teams generated over $1,700 in revenue and managed 348 transactions.
The Guatemala Water Project is an effort to equip and empower the community of Cotzal through the implementation of a locally owned and operated health cooperative that provides hygiene education and clean drinking water to members. Thanks to a $2,000 grant from the Lowe's Community Improvement Grant through Enactus USA, the project was able to have a greater impact. In July 2013, a team from the JBU Enactus team traveled to Guatemala to help implement a water purification system.
Donald W. Reynolds Governor’s Cup Competition
Each year, students in John Brown University’s Strategic Management class submit their business plans to the Donald W. Reynolds Governor’s Cup Competition. In 2013, JBU had two teams, PHD and Smart Soil, place in the top six of the comprehensive business plan competition. Smart Soil also won second place in the agricultural track of the competition In 2012, JBU teams won first and second place and the Elevator Pitch Award in the undergraduate division at both the 2012 Donald W. Reynolds Governor’s Cup and the 2012 Tri-State Donald W. Reynolds Governor's Cup Business Plan Competition held in Las Vegas, Nevada.
With one of the largest cash prize pools in America, the Donald W. Reynolds Governor’s Cup business plan competition encourages students attending any Arkansas two- or four-year college or university to act on their ideas and talents by entering the competition and have a head start in producing tomorrow’s businesses. Since the competition was started in 2001, more than 2,000 students representing 24 Arkansas colleges and universities have participated. The students and their faculty advisors have received more than $2,000,000 in prize money.
JBU Student Marketing Team Wins Top Effie Award
In May 2013, a team of John Brown University strategic marketing students won the 2013 MINI USA and Effie Collegiate Brand Challenge. After a pool of 300 student submissions from across the United States were reviewed, the JBU team was one of three to be invited to MINI USA’s headquarters to present its marketing strategies to the MINI USA marketing team and executives.
The competition requires students to create a marketing strategy that focuses on increasing sales and overall brand awareness via social media platform engagement among the targeted market. The JBU student team was featured in the 2013 Effie Winners Journal and acknowledged at the Effie Awards Gala. The students won $2,000 for their award winning campaign, “MINI: What You’ve Been Looking For.”
The Effie Awards are among the most prestigious marketing awards for advertising companies. The awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year. The Collegiate Effie Brand Challenge began in 2011 and offers undergraduate and graduate students the opportunity to develop campaigns for national brands.