MBA - Market Research & Consumer Insights

Visualize and utilize data for decision making in organizations

 

With an emphasis on data and analytics, this program is designed for students with a desire to visualize and utilize data for decision making in organizations. In addition to the business core, MBA-MRCI hours will be focused in areas such as decision modeling, consumer behavior, and market research.

Individuals skilled in market research and consumer insights will work to discover target areas that drive operational strategies and can be utilized in divisions ranging from product development to customer service. These employees seek to answer questions such as: What does this aggregate data really mean? What are my consumers wanting that they aren’t receiving? What decisions can be made based on the data? These employees will work in positions such as Market Research, Chief Marketing Officers, and Consumer Marketing Employees.

Concentration hours will be offered beginning fall 2017, with the 24 hours of required BA core to be completed prior to enrollment in concentration courses.

 

Master of Business Administration, Market Research & Consumer Insights Concentration

BUSINESS ADMINISTRATION CORE – 24 HOURS

  • BUS 7213 Global Leadership and Ethics
  • BUS 7033 Organizational Management and Leadership
  • BUS 7013 Managerial Accounting
  • BUS 7113 Marketing Strategies
  • BUS 8003 Managerial Finance
  • BUS 8013 Research Methods
  • BUS 8033 Christian Foundations

Select one of the following:

  • BUS 7223 Managerial Economics
  • BUS 7233 Game Theory

CONCENTRATION IN MARKET RESEARCH & CONSUMER INSIGHTS – 15 HOURS

  • BUS 8133 Decision Modeling and Predictive Analysis
  • BUS 8213 Market Research

Select two of the following:

  • BUS 7023 Process and Innovation
  • BUS 8263 International Business Practicum
  • BUS 8273 Consumer Behavior
  • BUS8283 Digital Marketing Analytics
  • BIS 7513 Operations and Management Consulting
  • BUS 7453 Foundations of Behavioral Insights
  • BUS8293 Business Intelligence and Visualization

Final course:

  • BUS 8983 MBA Capstone

MINIMUM SEMESTER HOURS – 39

Google™ Translate: