Academics

Broadcasting
Courses

Broadcasting (BST)

BST 1101 Beginning Radio Practicum (One hour)
Participation in supervised entry-level radio experiences. Introduction to typical station policies, methods of operation, and Federal Communication Commission regulations.

Offered each semester

BST 1123 Performance (Three hours)
An introduction to the basics of radio and television announcer performance skills. Includes exercises in pronunciation, script marking and reading, interviewing, newscasts, and ad-lib performance. (Same as PST 1123)

Offered fall semester

BST 1133 Mass Media/Mass Culture (Three hours)
A study of the fundamentals of mass media so as to discover ways in which media impacts humans individually and collectively. (Same as JUR 1133)

Offered fall semester

BST 2101 Intermediate Radio Practicum (One hour)
Five hours each week of practical broadcast experience on KLRC. Proficiency in announcing, control operation, handling of equipment, and other typical radio station duties are developed. May be repeated for credit.

Offered each semester

BST 2213 Audio Design (Three hours)
An intermediate study of audio production for broadcast in radio and television. Various analog and digital formats are taught. Remote programming for network feeds is included.
Prerequisites: BST 1101 and BST 1123

Offered spring semester

BST 2223 Media Writing (Three hours)
An integrated approach to mass-media writing, emphasizing fundamental writing skills with application to broadcasting, internet, public relations and advertising. Includes ethical dimensions of writing.

Offered each semester

BST 2243 Electronic Studio and Field Production (Three hours)
Television production designed to give students knowledge and experience in methods, materials, and equipment in a single and multicamera environment.

Offered each semester

BST 2263
See Adult and Continuing Education.

BST 3101 Advanced Radio Practicum (One hour)
Five hours weekly in responsibilities of KLRC. Development of advanced proficiency in announcing, control room skills, production, and other related radio station duties. May be repeated for credit.
Prerequisite: junior standing

Offered each semester

BST 3111 Television Practicum (One hour)
Five hours weekly in the production of programs for local cable television. May be repeated; maximum of three credits may be earned.
Prerequisite: BST 2243

Offered each semester

BST 3121 Television Sports Practicum (One hour)
Participation in the production of a weekly sports program for local cable system. May be repeated for credit.
Prerequisites: BST 2243, BST 3111 or consent of instructor

Offered each semester

BST 3131 Radio News Practicum (One hour)
Five hours weekly in production of news materials for broadcast on KLRC. May be repeated for credit.
Prerequisite: BST 3323 or consent of instructor

Offered each semester

BST 3141 Television Program Assistant (One hour)
Assists the teacher of television practicums:set building, program production, and general maintenance.
Prerequisite: consent of instructor

Offered each semester

BST 3151 KLRC Program Assistant (One hour)
Assists the supervisor of KLRC: traffic, music selection, announcing schedules, promotions, and production. Prerequisite: approval of adviser

Offered each semester

BST 3303 Video Editing and Aesthetics (Three hours)
A skills development study in both digital and analog editing. With a script and un-edited rushes, students finish multiple scenes from known television programs. Non-linear skills are also developed through the use of rushes and through the introduction of motion media compositing. (Same as DMA 3303)
Prerequisite: consent of instructor

Offered each semester

BST 3313 Field Studies in Non-Broadcast Production (Three hours)
On-site observation of technologies related to cable, satellite, independent producers, corporate and applications other than traditional broadcasting.

Offered spring semester (odd-numbered years)

BST 3321 Independent Television/Video Production (One hour)
Practical experience in video production.
Prerequisite: BST 2243 and consent of instructor

Offered upon sufficient request

BST 3323 Broadcast News Writing (Three hours)
Principles and practice of writing and reporting news for broadcast in the
contemporary TV local news environment. Includes electronic newsgathering outside the studio, news package production, newscast production and performance labs.
Prerequisites: BST 2223, BST 2243, and JUR 2123

Offered fall semester

BST 3493 Media Law and Ethics (Three hours)
A case-study approach to recognizing and treating law and ethical problems commonly encountered by media practitioners. Includes consideration of truth-telling, sources or information, invasion of privacy, copyright, regulation of materials produced, and telecommunication regulation. (Same as JUR 3493)

Offered spring semester

BST 4111 Advanced Television News Practicum (One hour)
Practical electronic news gathering and presentation on the local cable network of over 6000 homes.
Prerequisites: BST 2223, BST 2243, JUR 2123, and BST 3323

Offered spring semester

BST 4121 Senior Seminar (One hour)
Specialized study for career preparation

Offered fall semester

BST 4172 Sports Broadcasting (Two hours)
In cooperation with Sportscaster Camps of America, students learn the theoretical and practical aspects of sports broadcasting including baseball, basketball and football on location in the Long Beach area of California.

Offered summer

BST 4323 Advertising (Three hours)
Advertising: its economic role, layout, illustrations, copy, color, trademarks, slogans, media, campaign, and testing results. Study of buying motives of consumers and practical applications of preparing advertising copy. (Same as MKT 4323)

Offered spring semester

BST 4413 Selected Topics in Broadcasting (Three hours)
Students address a current interest in the commercial, educational or religious media.
Prerequisite: consent of instructor

Offered upon sufficient request

BST 4423 Programming and Promotion (Three hours)
A study of how and why broadcast programming decisions are made, and how stations and networks promote themselves to the public. Includes audience analysis, ratings, formatic principles, and Christian broadcasting.

Offered fall semester (even-numbered years)

BST 4443 Broadcast Management and Sales (Three hours)
A study of such practical problems as applying for station permits, planning facilities, selecting equipment, supervising staff members, selling air time, and other management related challenges.

Offered fall semester (odd-numbered years)

BST 4473 Internship (Three hours)
Practical experience working 150 hours under a qualified professional within the media. Only one internship for credit may apply toward graduation. (There is a fee for a summer internship.)
Prerequisites: junior standing and approval of adviser

Offered each semester,summer