Division of Business

Department of Marketing (MKT)

MKT 2143 Principles of Marketing (Three hours)
Study of the marketing process of identifying a need and selecting target markets; developing a product to satisfy the need; and distributing, promoting, and pricing the product.
Prerequisite: ECN 2113 (or 2003)

Offered spring semester

MKT 3133 Retailing (Three hours)
Exposure to the many facets of retailing with a focus on contemporary concepts. Topics include marketing structures, environmental analysis, financial strategies, merchandising, pricing, promotion, distribution, personnel issues, electronic retailing business models, and effective e-commerce retailing strategies.

Offered fall semester (odd-numbered years)

MKT 3153 International Marketing (Three hours)
Study of the marketing process from a global perspective with emphasis on developing, promoting, and pricing products in emerging markets. (Same as INT 3153)
Prerequisite: ECN 2113 (or 2003), and BUS 1103 or MKT 3143

Offered spring semester

MKT 3163 Consumer Behavior (Three hours)
A study of the buying patterns, decision-making, motivation, and behavior of the consumer. An analysis of the psychological, social, and economic influences on consumption.

Offered fall semester (even-numbered years)

MKT 4113 International Marketing Research (Three hours)
Applied study of marketing research using projects supplied by multinational firms. Includes role and methods of marketing research as a means to enhance the marketing strategies and decisions of the modern business organization. Theory and application of such topics as problem identification, research design, survey development, data analysis, and report presentations are covered. Client interaction is emphasized. (Same as INT 4113)
Prerequisites: BUS 2193 and INT 3153

Offered fall semester

MKT 4131, 4132, 4133 Selected Topics (One to three hours)
A course offering students opportunities to study subjects of special interest. May be offered on a group basis in a classroom setting or as independent study under faculty supervision.
Prerequisite: junior standing and consent of instructor

Offered upon sufficient request

MKT 4173 Marketing Strategies (Three hours)
A capstone marketing course designed to integrate the student's knowledge of marketing through case analysis and practical application of marketing tools. Students will design a marketing strategy for a community organization or business enterprise.
Prerequisite: MKT 4113

Offered spring semester (odd-numbered years)

BST 4323 Advertising (Three hours)
Advertising: its economic role, layout, illustrations, copy, color, trademarks, slogans, media, campaign, and testing results. Study of buying motives of consumers and practical applications of preparing advertising copy. (Same as JUR 4323)

Offered spring semester