Division of Business
Requirements for the Bachelor of Science degree with a Major in Marketing
The Baccalaureate program in Marketing requires 124 minimum total semester hours including courses from three categories: (1) the University Core Curriculum, (2) the required major field courses, and (3) a minor field of study or electives sufficient to achieve the required minimum total hours.
- 2. Required Major Field Courses–54 hours
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ATG 1163 Accounting for Decision Making
BUS 2153 Financial Mathematics
BUS 2193 Business Statistics
BUS 3153 Applied Business Ethics
BUS 3993 Internship
BUS 4143 Business Law
BUS 4173 Business Finance
BUS 4993 Strategic Management
COM 4323 Advertising
ECN 2113 Principles of Microeconomics
ECN 2123 Principles of Macroeconomics
MKT 2143 Principles of Marketing
MKT 3133 Retailing
MKT 3153 International Marketing
MKT 3163 Consumer Behavior
MKT 4113 International Marketing Research
MKT 4173 Marketing Strategies
One of the following:
BUS 2113 Financial Spreadsheets
BUS 3123 Developing Applications with Access
3. Electives Sufficient to Achieve the Required Minimum Total Hours
Minimum total semester hours: 124